Archive

Year: 2017

  • Is the Electric Car Revolution Really Upon Us?

    August 8, 2017

    Over the last 6 weeks, the movement behind electric cars has been given a real kick up the backside. Volvo has announced that it will become the first major car manufacturer to go all electric in 2019, and BMW will be creating an electric version of the Mini in the same year. What’s more, the government has even announced that new diesel and petrol vehicles are to be banned in the UK from 2040. At first...

  • TechMunch: Why are you surprised I’m a gamer? And why does it matter in our industry?

    August 4, 2017

    Hello everyone. My name is Leona and I am a gamer. And for some reason, that declaration still feels awkward. It feels awkward because there is still a slightly clinging assumption that a gamer is exactly what my title suggests, a guy who lives in the basement of his mum’s house. He’s probably overweight from consuming too much sugar, he’s probably emotionally immature and probably socially awkward. Most of you have never met me personally...

  • TechMunch: The tech skills and innovation conundrum

    July 27, 2017

    At a recent team meeting, my colleagues and I took turns in nominating life-changing technologies. They varied from stackable farms and health sensors to new types of public transport and even e-commerce. While they might have sounded like the stuff of science fiction, if you step back and consider where we’ve come in the past ten years, these new technologies seem totally achievable. The smartphone only launched ten years ago, 3D printers came to the...

  • How companies can communicate credibly with the csuite podcast

    July 25, 2017

    We've partnered with the csuite podcast to discuss the findings of our  UK 2017 Authenticity Gap Report. With guest Simon English from the London Evening Standard, EMEA Reputation Lead Nick Andrews and Managing Director of Corporate Communications discuss  what companies can do to communicate more credibly. This informative panel discussion after an introduction to what the Authenticity Gap is and means for us from CEO Jim Donaldson. A big thank you to Russell Goldsmith for...

  • The Authenticity Gap Report 2017

    July 25, 2017

    The 2017 UK Authenticity Gap Report has raised challenging questions about using business leaders to deliver key messages  and how companies are struggling to connect credibly with their stakeholders. The research studied 160 companies across 20 industries to help discover where Authenticity Gaps exist. Mapped against the Nine Drivers of reputation it provides actionable insights to help companies understand where they can develop to help build upon their reputation and become leaders in their industry...

  • Gogglebox: How tech is transforming TV consumption

    July 24, 2017

    As consumers become increasingly device and screen agnostic, it’s clear that the boundary between linear TV and over-the-top content is waning. Consumers of nearly all age groups are watching less traditional television, finding new ways to get their fix of their favourite shows. The impact of streaming services, such as Netflix and Amazon, cannot be underestimated. They have, at the risk of sounding exaggerated, irrevocably changed the way in which a viewer consumes television, while...

  • TechMunch: Big data, micro politics

    July 19, 2017

    It’s been more than a month since June’s General Election, and now the dust has settled and we have emerged from beneath the overwhelming noise of political campaigning, think back to the content that graced your social media over the past few months. Brushing aside posts on unicorn hair and avocado recipes – just how many political adverts did you spot? With the divide between the carefully curated digital world and the raw reality of...

  • FleishmanHillard Fishburn wins seven Videographer Awards!

    July 14, 2017

    FleishmanHillard Fishburn has won seven awards at the 2017 Videographer Awards! The list comprises of the following: Awards of Excellence: Introducing the new Bankside 2&3 for Omnicom in the Corporate Image category Infection Prevention for WHO in the Informational category Crockpot: Mexican Recipes in the Marketing (service) category Awards of Distinction: #YoungWEF: Meet Jason, Philips Innovation Leader of the day for Philips in the Corporate Image category Bayer Innovation for Bayer in the Internal Medical...

  • TechMunch: Fake News – The fashionable name for an old phenomenon

    July 13, 2017

    We all follow the news in some shape or form, don’t we? But how are we expected to know whether the news we are absorbing is factual and valid? Fake News, the Australian word of the year, has become one of the key buzzwords of the last 12 months, due in part to Donald Trump’s continual use of the phrase. It was during his first news conference as President-elect that the phrase entered the mainstream...

  • TechMunch: Hawk-Eye meets AI: Wimbledon gets techy

    July 5, 2017

    This week marks the first of the annual two week tennis extravaganza to hit SW19 and reignite the nation’s interest in tennis. For lovers of strawberries, cream and Pimms everywhere, the first two weeks of July and the return of The Championships at Wimbledon are quite simply ‘ace’. Established back in 1877, Wimbledon is understandably steeped in history but it is by no means behind the times when it comes to using technology to better...