The biggest social issues of tomorrow that will define purposeful businesses are automation and AI (56%), mental health (40%) and gender diversity (30%), according to our inaugural Purpose Trends Report, where we asked senior decision makers at FTSE 100s on the value of purpose. In contrast, only 9% of business respondents believe that delivering the SDGs will drive purpose within corporates.
What’s more? 74% believe businesses should actively solve societal issues beyond regulated mandates.
So as more and more businesses wake up to the value of purpose, is there still a role for CSR or have those initiatives become table stakes? We will be running an event later this year to debate this shift in purpose and better understand how this change feeds into the millennial manifesto. If you would like to join us please get in touch here.
In the meantime, below is a summary of our inaugural Purpose Trends Report to get your juices flowing.
Rima Sacre, Purposeful Business & Corporate Communications