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  • My #LISTENINGFACE: Kev O’Sullivan

    September 13, 2017

    To coincide with the launch of #LISTENINGFACE we've interviewed our senior team to ask them what their #LISTENINGFACE looks like! First up, our Executive Creative Director Kev... Describe your listening face My #LISTENINGFACE is super intense -like a scowl really. And if I'm not wearing my glasses, the squint makes it even more intense. I could be really enjoying the information being imparted, and in reality I look homicidal. Either that or nodding inanely. Recount...

  • Six reasons to marry B2B comms with B2C social platforms

    September 12, 2017

    As marketers, we have a habit of pigeon-holing things. ATL, TTL, BTL, B2B, B2C; we break our audiences down into sub-categories with seemingly endless possibilities. Ultimately it makes our lives easier, and our bosses and clients happier. As such, we become fixated with making something work within the realms of our experience, which may be in B2B, or healthcare, or whatever, electing to ignore the experiences from elsewhere in fear that they won’t work, or...

  • IFA Insider #4

    September 6, 2017

    And that, folks, is that. IFA 2017 is over. We can all go home, happily laden with tech; nothing further to discuss. Well, not quite. IFA is renowned for overloading us with announcements and shiny new gadgets. Round ups like ours try and cut through the masses of announcements, and focus on the most important news coming out of the show. But it’s only once it’s ended that we can really sit and reflect on...

  • IFA Insider #3

    September 5, 2017

    As we enter the last days of IFA, you may be forgiven for thinking that the excitement is over. Actually there’s still loads to tell you about. Through tomorrow we’ll be bringing the major insights from this year’s IFA, and today’s newsletter includes a review of some of the visual delights from the show. Health and Beauty There was a time when technology and health was something no one would comprehend combining at IFA. Today...

  • IFA Insider #2

    September 4, 2017

    While the weekend may mean a break for many, the same can’t be said for those at IFA. Over the last few days the show has been continuing its domination of the tech news agenda, with a major focus on AI and robotics. Google and Amazon are vying for their AI to become integral parts of our homes, and Richard Yu, CEO of Huawei's Consumer Business Group, wants it to be Huawei’s AI offerings in...

  • IFA Insider #1

    September 1, 2017

    September brings autumn leaves, a return to school and, most importantly, IFA. Despite being one of the oldest consumer electronics shows in the world, it’s renowned for showcasing the latest releases and offering insights into the trajectory of modern technology. This year’s event is set to have big announcements from even bigger brands and we’ll be here with you every step of the way with the latest news and announcements… starting (logically!) with the highly...

  • TechMunch: Technology through the ages – or how tech will change us all

    August 30, 2017

    My mid-life moment happened only recently. I was, for the first time in my life, offered a seat on the train. He was a callow youth, not much more than late twenties to early thirties in age. My eyes narrowed and my lips curled as I politely declined his offer to rest my infirm and broken body. He was one of those Millennials; the accursed youths who are set to take my job and my...

  • Social media is full – What’s your strategy?

    August 24, 2017

    Years ago, social media was fertile ground for marketers who had embraced the various platforms as the holy grail of communications. For the first time, companies were able to have a direct line to their audiences and engage them on a level that had never been closer. It was an exciting time. Fast forward to today - social media still remains a crucial part of the marketing mix, but things have changed. Promotional material now...

  • TechMunch: Don’t be surprised if your future bank account is with Starbucks or McDonald’s…

    August 22, 2017

    There’s currently a lot of hype around ‘disruption’ in the banking space – whether it be fresh-faced fintech startups and payments providers, or more established technology companies or financial institutions looking to develop the next ‘big thing’ within their own ranks. But what if we’re overlooking some of the world’s most powerful consumer brands in this banking race? A few weeks back I was attending a client event in London that explored the future of...

  • Is the Electric Car Revolution Really Upon Us?

    August 8, 2017

    Over the last 6 weeks, the movement behind electric cars has been given a real kick up the backside. Volvo has announced that it will become the first major car manufacturer to go all electric in 2019, and BMW will be creating an electric version of the Mini in the same year. What’s more, the government has even announced that new diesel and petrol vehicles are to be banned in the UK from 2040. At first...