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  • Is the money really worth it? Accepting corporate sponsorships that could damage your reputation.

    September 26, 2023

      Corporate sponsors are under growing scrutiny, which means the offer on the table needs careful consideration before charities and international organisations decide whether or not to accept it. Today, everyone – from fans to employees and media – is paying greater attention to who is funding major global events and initiatives, and what sponsors are getting in return. Often, it’s an opportunity to earn credibility on a particular issue simply by association, resulting in...

  • Fail to prepare, prepare to fail…

    September 20, 2023

    Sports events are more high profile than ever before. The surging popularity of women’s sport is driving audience numbers ever higher with women’s sport viewing up 131% in 2022. 2023 is a bumper year for massive sporting events from the Women’s World Cup and the men’s and women’s Ashes to the Ryder Cup, Solheim Cup and men’s Rugby World Cup. These sporting occasions are some of the few things that we still watch live in...

  • Net Zero Policy: The latest political football or a real own goal?

    August 2, 2023

      Net Zero Policy has once again been dominating the headlines, with the latest wave sparked up by the Uxbridge and South Ruislip by-election where Labour London Mayor Sadiq Khan’s controversial ULEZ expansion policy was seen to cost the Parliamentary Party a win on Super Thursday. This result says more than meets the eye – on one side the Conservative’s will now be thinking that they could replicate this win with other newly marginal seats...

  • Savings rates are the latest reputational battleground for banks as the FCA flexes its Consumer Duty muscle

    July 25, 2023

      A reputational battle has been playing out with banks and building societies under fire in the media and from policy makers, about whether they have been increasing mortgage rates faster than savings rates as the Bank of England’s base rate has risen. The FCA’s intervention on this pricing issue shows how the Consumer Duty extends its reach into new areas and poses a new challenge for communications teams. At the end of this month...

  • The Power of In-Person Video Shoots: Crafting Unforgettable Brand Stories

    July 5, 2023

      Lights, camera, action! When it comes to creating compelling brand videos, the advantages of in-person shoots are as crisp and clear as 4K footage. Unlike increasingly popular Zoom recording, in-person shoots give us the freedom to utilise quality camera angles, lighting techniques and locations to create a visually and emotionally engaging experience. In today's digital age, where remote work is as common as awkward virtual backgrounds, the art of video creation faces new challenges...

  • The changing face of influencer marketing and how to stay ahead of the curve

    July 4, 2023

    Following my attendance at the PR Week Influencer 360 event, I thought it was worth sharing some important news and trends within the influencer marketing sphere, and what this could mean for brands and creators. New Changes in disclosing what is an ‘Ad’ Previously the ASA shared guidance that a post should be declared an ‘Ad’ if the influencer received some sort of payment AND the brand had some form of editorial influence on the...

  • Taking a moment: How togetherness drives creativity

    June 29, 2023

      Whether kicking ideas around a design huddle, a quiet word of support from a colleague, or unplanned drinks after work, shared moments energise us as creatives. Now just to allay any fears, this is not a middle-aged man’s call to return to a five-day office week. I like going into the office. I also like working from home with a steaming cup of tea on my desk and no commute. But I was recently...

  • Money20/20 Europe: the focus for fintech comms moving forwards

    June 20, 2023

      And just like that, another Money20/20 Europe has come and gone. It was somewhat a little surprising to feel as though this year’s show was even bigger and better than last year’s. Extravagant stands, high energy and where else would you get to network on a pedalo and have donuts served to you by a robot?   Was this a completely accurate reflection of the fintech industry now? Probably more likely that the outlandish displays...

  • From valuation to profitability: internal comms priorities for fintechs in these times of change 

    May 19, 2023

    It’s no secret that a gear shift has been felt in the fintech industry. Valuation was once a sign of success and unicorn status was a much sought-after title. However, as we continue to see reduced valuations and funding amidst a tough economic landscape, profitability is fast becoming the holy grail. The team at Money20/20  recently looked into this move away from focusing on valuation in its latest report, ‘Welcome to the age of Centaurs’...

  • Gen Z and Body Image: Four Things All Brands Should Consider

    May 10, 2023

    We live in a hyper visual world. Fuelled by the likes of Instagram and TikTok, it’s hard to escape the constant stream of messaging that in one moment tells us to embrace our curves, celebrate cellulite, and show off our acne scars, and in the next moment makes us feel ashamed that we don’t look like supermodels in athleisure wear.   The tension between realism and idealism when it comes the depiction of healthy bodies online...

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