FleishmanHillard UK identified an opportunity for challenger brand, Crocs, to collaborate with multi-award winning designer Christopher Kane for London Fashion Week – an activation that would elevate Crocs to a formidable player in the fashion world.
We helped create Crocs’ runway debut range that became one of the talking points and most photographed item of LFW.
We created content, hosted media interviews, and distributed global media assets which caught the attention of fashion eyes around the world – with 1.6billion UK impressions alone. The partnership enhanced Crocs’ cultural relevance with the influencer set, without alienating the core buying audience.
