Fitbit

The Big Billion Stepathon

fitbitstepathon

Fitbit wanted to support and donate to Sport Relief with an engaging campaign that got the nation moving – and so we created ‘The Big Billion Stepathon’, an initiative that challenged the UK to walk five billion steps for good. With over 100,000 registrations in just six days, the ‘stepathon’ managed to go well beyond our step target and raise £250k for Sport Relief.