We worked with the World Health Organization on a global campaign to improve awareness of the importance of hand hygiene in surgical care.
We created a new identity for the 2016 campaign and designed a new visual to use globally, avoiding photography. The identity was used across social, infographics and banners.
The 2016 campaign was seen in 176 countries and over 18,500 healthcare facilities. It had the greatest reach since the hand hygiene campaign was created in 2009.