State of Illinois


FHF and the Illinois tourism board utilised the 90th anniversary of Route 66 whilst inspiring travel to Illinois by bringing to life classic Americana in London by creating a 52” Walldog-inspired mural, unveiled at a celebratory event culminating live blues music and authentic Chicago food. Engaging hundreds of consumer and media attendees, cultivating huge social noise, and increasing web traffic by 320% in the ten days following the event, the activity gained 4.1M social and 28.1M earned impressions and the artwork become an Instagram sensation.