The Patron's Lunch

Helping showcase and celebrate charities from across the nation

To drive emotional connection with the British spirit of giving and generosity, we developed video stories of the effect The Queen’s patronage has had on charities in the UK. A social content series created a sense of community and togetherness by encouraging public involvement with The Patron’s Lunch, either on The Mall or in their own neighbourhoods. And on the big day, we produced broadcast quality content to share with the UK in near-real time, to give a triumphant sense of occasion to the nation who were celebrating along at home.

In the four weeks surrounding the event, the number of people who agreed that The Queen is heavily involved in charity work increased by 12.3%, and those that said they were likely to increase their participation in charity work over the next year rose by 22%.