Archive

Year: 2014

  • FleishmanHillard Launches the EMEA-Optimised Native Newsroom, First-of-Its-Kind B2B Content Marketing Service

    November 25, 2014

    We’re excited to announce the European launch of The Native Newsroom, a new service for clients that will help them effectively engage their target audiences through content marketing. Developed with LinkedIn, the world’s largest professional network, The Native Newsroom was launched to FleishmanHillard's U.S. clients in April, and a version optimised for the EMEA regions will now be available to clients in Europe, the Middle East and Africa...

  • Is it Just the Food that Matters?

    November 19, 2014

    At the Food Matters Live conference today, two contrasting moods among participants were in evidence. Around the stands promoting next generation healthy superfoods, a perky optimism about their revolutionary nutritional potential and possibilities for market growth prevailed. In the main conference room where discussions centred on the country’ obesity problem and who should bear responsibility for it, the mood was rather more sombre, however...

  • Waiting for May

    November 19, 2014

    The papers over the last few days have been full of the rumour of plots about the downfall of Ed Miliband. However, if one takes a step back the papers tell us nothing more than has been obvious for the past few years. Ed Miliband is out of touch and disliked by swathes of different demographics. This has been the truth for years, according to polling, but the fact that Labour MPs are only waking...

  • FleishmanHillard named International Consultancy of the Year by PR Week

    October 15, 2014

    We are delighted to announce that FleishmanHillard was named International Consultancy of the Year at the PR Week Awards last night...

  • FleishmanHillard Insight: Cameron’s Conference Speech

    October 1, 2014

    Going into his speech today, David Cameron had two principal goals – firstly, to address effectively the threat posed by UKIP. Secondly, to make inroads into Labour territory. By most reckoning, he more than rose to the task. Coming onto stage to The Killers' hit Mr Brightside, the Prime Minister delivered what many people will come to say is one of the best speeches he has given to his party. In deliberate contrast to Miliband...

  • Seagate Appoints FleishmanHillard as EMEA PR Agency of Record

    October 1, 2014

    Seagate Technology plc has announced that FleishmanHillard Inc will serve as the company’s new public relations agency of record in EMEA, effective immediately. The announcement comes following a thorough selection process that involved its European headquarters in Maidenhead, UK and global headquarters in Cupertino, California. FleishmanHillard will support Seagate’s communications efforts across its entire range of storage solutions and services in 13 European markets. The work will be centrally hubbed from the FleishmanHillard London office...

  • Friday TechMunch: Every Cloud Has A Silver Lining?

    September 29, 2014

    Celebrities are getting hacked off with iCloud. Last month, more than 100 high profile celebrities had their phones hacked and intimate pictures posted online. With a selection of these celebrities claiming the photos had already been deleted and therefore, couldn’t have been stolen, how did these hackers gain access, and what threat does this pose to our data? At the moment, nobody is quite sure how these photos were obtained, however, it has been widely reported...

  • Medicinal Therapy: Big Pharma Goes to Counselling

    September 25, 2014

    If the pharmaceutical industry were personified it would have bitter pills to swallow, might feel aggrieved at being so misunderstood and could benefit from a psychotherapy session, imagines Daniel Kent.  Big Pharma turned up a few minutes early for his appointment. He was dressed in a blue jacket, open collar shirt and casual trousers – smart and professional but not overly corporate or intimidating. He looked to me like an individual who’d been told not...

  • The seven quotes you need to know from #SMWLDN day two

    September 24, 2014

    Yesterday we brought you the six quotes of the day at Social Media Week. Today we go one better and give you seven! It was another day of impressive talks over at B1, Victoria House for #smwldn, with topics ranging from locating a brand's presence to establishing mindfulness in the work place. Here is what you should know from today: Just what is a 'Responsive Newsroom'? Lots of agencies and brands talk about them, but the folk...

  • The six quotes you need to know from day one at #SMWLDN

    September 23, 2014

    There are a whole host of talks taking place in London over the next two days as part of Social Media Week. From how to connect with audiences in real-time, to how to use customer feedback to generate brand love online, we have been busy visiting a variety of events and have picked out the top six quotes so far that you should know about. It all kicked off yesterday morning with #smwwhatsnext, hosted by...