Seagate Technology plc has announced that FleishmanHillard Inc will serve as the company’s new public relations agency of record in EMEA, effective immediately. The announcement comes following a thorough selection process that involved its European headquarters in Maidenhead, UK and global headquarters in Cupertino, California.
FleishmanHillard will support Seagate’s communications efforts across its entire range of storage solutions and services in 13 European markets. The work will be centrally hubbed from the FleishmanHillard London office under the leadership of Head of Technology, Sophie Scott.
The Fleishman team will work with Seagate EMEA Head of Corporate Communications, Helen Farrier-Rampton, to implement a comprehensive PR programme that includes thought leadership, creative campaigns, executive positioning, and product promotion.
“Fleishman is the ideal partner for us as we continue to grow our profile with both consumer and business audiences,” said Ms. Farrier. “Seagate devices help people and businesses around the world to create, share and preserve their most critical memories and business data, and we firmly believe that FleishmanHillard is the right agency to help us deliver that message across EMEA.”
“One of Fleishman’s particular strengths is their ability to work seamlessly and strategically across a number of markets, creating compelling content and campaigns that will work across the region,” said Ms. Farrier. “We look forward to putting that strength to work for Seagate.”
“At a time when the world is running out of storage space due to the massive increases in digital data being generated both by business and consumers, Seagate has similarly massive ambitions for growth,” said Ms. Scott.
“That’s a positive and compelling communications opportunity in itself, but our remit will also be to help Seagate navigate how Europeans today interact with media, brands and companies – all in order to positively impact its bottom line.”