Archive

Year: 2016

  • TechMunch: Do we need more ‘human’ tech?

    November 11, 2016

    New Account Executive Leona Hayhoe tackles the humanity in our ever advancing tech. Largely inspired by one new big budget TV show... I’m not ashamed to admit that this blog was in part inspired by the new HBO show Westworld (great show, by the way, you should definitely watch it). In the very first episode, and I swear this isn’t really a spoiler, an employee of the titular Westworld muses as to whether the guests...

  • Do It Day: Are you ready to come out?

    November 10, 2016

    Our own Christopher Onderstall has been helping with The Drum's Do It Day. An event that believes that marketing can change the world. Challenged to get more of our nation eating less meat by the Eating Better Alliance, he and a team of Marc Young, Chris Aming, Ben Hawley and Inge Driksne have been working hard to launch their campaign today, 10th November, The Drum's very own Do It Day. Below Chris discusses the campaign #Vegcurious...

  • TechMunch: The technology of Formula 1

    October 25, 2016

    Glenn Simpson takes a look at the technology that continues to drive Formula 1 to be successful and how advances in recent years has maintained the momentum for drivers to keep pushing to be faster. The debate over man vs. car and who makes more of a difference is one that has long been fought, for the sake of all our sanity, I’m only going to focus on one topic, the technology behind what makes...

  • FleishmanHillard Fishburn wins at Digital Impact Awards

    October 19, 2016

    FleishmanHillard Fishburn has won Bronze at the Digital Impact Awards for our Sports Relief campaign with Fitbit in Best digital communication as part of an integrated campaign. The Digital Impact Awards champion and reward the campaigns truly making a difference to the communications world. Now in its seventh year, the record number of entries and high standard of submissions given over to the judging panel highlights the extent to which the digital communications industry continues to innovate. Our Fitbit campaign, created together...

  • Newsgathering in the digital age – #SMWLDN full session

    October 17, 2016

    https://vimeo.com/185451096 At Social Media Week, we held a panel talk at The BFI, Southbank on how the digital age has changed the way news is gathered. You can watch the session in full above. Our panel (left to right) consists of: Peter Meikle, Head of News at FleishmanHillard Fishburn Rachel Rodriguez, Social Media Producer for CNN Hazel Baker, Digital News Editor for Sky News Rob Owers, Head of Government & Regional Parternships for Twitter...

  • TechMunch: The rise and fall of Pokémon Go?

    October 11, 2016

    Liz Mercer blogs on the surprise hit of summer, the now infamous Pokémon Go and if it's all over for the game. Its arrival was a revelation. Seemingly expertly crafted to mainline itself straight into the hearts, minds and memories of the world’s big kids, and a good portion of the smaller ones, Pokémon Go will undoubtedly go down in history as one of the biggest gaming phenomena of the smartphone age. Not only did it...

  • FleishmanHillard Fishburn wins Gold at Corporate & Financial Awards

    September 30, 2016

    FleishmanHillard Fishburn has won Gold at the Corporate & Financial Awards for Best Online Report in the FTSE 100 category. The Corporate & Financial Awards benchmark communications in the financial space, an area of business that continues to grow in standard year on year. Held at the Brewery, Moorgate, the 2016 event welcomed delegates from a variety of companies and agencies, all vying for the coveted prizes on offer. Simon Jack, BBC business editor, was...

  • FHF launches national fraud prevention campaign

    September 20, 2016

    Today we called on the nation to Take Five – to stop and think when faced with a potential fraudster. Like all the most effective behaviour change campaigns, the campaign has one simple call to action: Take Five to Stop Fraud. The multi-channel campaign has been developed on behalf of Financial Fraud Action UK, and backed by all UK banks and financial services providers across the UK. It is the first time they have all...

  • Live Content: Is it Even Valuable?

    September 15, 2016

    At Social Media Week our own Andrew Cooper and Georgina Rees hosted a session on the topic of Live Content. Proving that not all events need to be live-streamed (with help from our unfortunately soundless Periscope) the session covered the history of live-streaming and gave an in-depth look at the process for our work on The Patron's Lunch. Watch the highlights below! https://www.youtube.com/embed/Sbnup8gcCw8   Andrew Cooper & Georgina Rees, Creative Strategy...

  • Why is social media important to young people?

    August 19, 2016

    Our client Tata Consultancy Services wanted to change their reputation as being known as an Indian outsourcing company to a European technology industry leader. To help achieve this re-positioning they surveyed some 5,000 young Europeans from 15 countries on the rise of social media. This culminated in the creation of The European Youth Study. The research aims to communicate its message to employers and business owners; and demonstrates the clear and growing importance of social...