Archive
Year: 2018
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PRedicting 2019 Report
December 20, 2018
We live in interesting times, both as a country and an industry, but while there are many challenges ahead, there are also opportunities. In fact, the past year has been yet another year of growth for the UK PR business. Certainly here at FleishmanHillard Fishburn we are continuing to build upon our merger, now three years old. We were very fortunate to be named PRWeek's Large Agency of Year this year as well as being...
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PRedicting 2019: What’s next for… Healthcare?
December 20, 2018
Non-traditional evolving into the traditional These are some of the most exciting times in healthcare with some fairly important trends set to shape the sector in 2019. The development of new drugs (small molecules) is being expedited by new algorithms and machine learning from a new generation of specialist market entrants already doing important new deals with established players. Elsewhere innovation continues in the biologic space, transforming outcomes in a number of therapeutic areas, especially...
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PRedicting 2019: What’s next for… Reporting Communications?
December 19, 2018
It’s not about what next, but who next Listed entities, regulators and wider industry experts perpetually debate the actual need for an annual report. Let’s end that debate now. Listed entities will always legally be required to communicate their financial results at year end and as part of that, audiences will always need commentary to explain what the numbers mean. With 80% of corporate value reliant on intangible assets such as intellectual property, customers and...
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PRedicting 2019: What’s next for…Technology Communications?
December 18, 2018
More morality, not features Although the pace of technological change has never been this fast, it’s equally true that it will never be this slow again. And, as technology continues to evolve, the way people talk, think and feel about it evolves, too. Whatever happens in 2019 and beyond, technology will continue to surprise and challenge us. The good news is that brands are becoming increasingly adept at managing that change and helping their audiences...
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The fads, the fear, the future – what can we expect from tech in 2019?
December 18, 2018
Technology innovation and adoption is faster today than ever before. Developments that seem radical at first – and let’s face it, sometimes even scary – soon quickly become something we cannot imagine ever living without. Simply put, as tech continues to evolve, the way people talk, think and feel about it evolves as well. To better understand this evolution – and how brands should respond and plan for it – FleishmanHillard analyzed more than one...
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PRedicting 2019: What’s next for… International Trade?
December 17, 2018
Uncertainty is the only sure bet If businesses depend upon certainty, they should prepare for an uncomfortable 2019. Perhaps the only sure bet is that the volatile, complex international trade landscape will continue, with even more pressure on the global rules-based trading system. Regardless of the Brexit outcome, after pronouncements that countries would line up to strike trade deals with the post-Brexit UK, reality will hit hard in 2019. Prime Minister Theresa May returned from...
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PRedicting 2019: What’s next for… Social & Innovation?
December 14, 2018
Blurring some lines; redrawing others In 2019, the merging of social and retail will continue. There will be increased emphasis on ‘buy it now’ functionality in social content, with brands looking to focus on how they can create more personalised, conversion-driven content. We will see social platforms continuing to push forward with e-commerce offerings, we may see the launch of Instagram’s rumoured standalone IG Shopping app and Facebook will continue to experiment with innovative ad...
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PRedicting 2019: What’s next for…Digital Entertainment?
December 13, 2018
Changing the channel Social media has revived broadcast ‘event TV’ in the past few years, now we should expect a return of favour: more and more struggling social platforms will use TV to re-engage a dwindling consumer base, launch a new spate of influencers and create new comms channels. Behemoths like Facebook and Instagram have found it a challenge to bring TV into their orbit, but Snapchat’s success in unscripted and news-based programming has seen...
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PRedicting 2019: What’s next for… Analytics & Measurement?
December 12, 2018
A true reflection of PR’s power Real PR attribution. The media intelligence and evaluation industry has been trending this way for a few years now, but in 2019 expect all the major media measurement providers – Cision, Carma and Kantar Media – to be offering PR evaluation platforms that link brand/company media coverage to a brand/company’s website. So, why now, or more precisely, what took so long? There are a couple factors driving the trend...
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PRedicting 2019: What’s next for… Luxury Communications?
December 11, 2018
The influencer game gets real In 2019 we predict a shift away from global faces and mainstream influencers like Chiara Ferragni from the luxe sector. As an industry we have created a monster when it comes to endorsements and the use of talent. As a result, the use of celebs and influencers is often portrayed in a less authentic way. Take for example fragrances, one moment we see an influencer invited to launch or a...