As the dust settles on the World Cup and football unfortunately heads to its genuine home I am delighted to share a wrap up by the Sports & Entertainment team as we look back at some of the key talking points from the competition.
You will find highlights from things that stood out to us in Russia, not only from a brand point of view but also tech developments as VAR was introduced to International Competition for the first time and importantly with a pending event in Qatar four years’ time, the International Affairs element to putting on global events and learnings in the space.
Chris Gratton, Head of Sports and Entertainment
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August 1, 2019