Gearing up for Vegas: Money 20/20 USA

In less than a month, Money20/20 USA will convene the leading minds and trendsetters in finance disruption, payments, and the future of money to discuss, debate and explore the trends, ideas and innovations shaping the future of money – from digital identity to FinTech for social good, and everything in between.

Thousands of FinTech leaders from disruptive start-ups to global giants will descend on Las Vegas for a packed three day agenda focused around the “Money Revolution” and the disruptive ways in which consumers and businesses manage, spend and borrow money. The conference doesn’t just attract new money, however. Leading retail and investment banks have also been eager to demonstrate innovations of their own at recent events, with everyone from HSBC to JP Morgan getting in on the act.

Since its inception in 2011, Money 20/20 has quickly grown into a truly global event. As well as the USA, Money 20/20 also hosts annual events in Asia and Europe, and November will see the brand host its first event in China. This year FleishmanHillard was lucky enough to partner with Money 20/20 Europe in Amsterdam, with employees from offices across the continent  joining legions of entrepreneurs, investors and journalists to celebrate all things FinTech.

Amsterdam 2018 was Money 20/20 Europe’s biggest and boldest offering yet. Star power was provided by Apple co-founder Steve Wozniak, who sat down with Feedzai CEO Nuno Sebastiao to discuss everything from the Apple 2 to AI. Other highlights included ING CEO Ralph Hamers’ take on how digital devices and smartphones will transform how we interact with the financial services industry, and Alipay European lead Li-Wang’s vision of a cashless future.

Cash was very much king when it came to the hottest topics in Amsterdam. Our analysis of social engagement at the event revealed that posts about payments made a massive 52.9 million impressions globally, illustrating the enormous impact that Money 20/20 has in terms of the sector’s thought leadership and development. Blockchain was second with 38.3 million impressions, followed by banking (25.7m), data & analytics (21.1m) and entrepreneurship (20.5m).

With payments and Blockchain dominating the discourse, it wasn’t surprising to see that Ripple was Money 20/20 Amsterdam’s most mentioned brand, generating a huge 36.4 million impressions. This was undoubtedly helped by Ripple Chief Executive Brad Garlinghouse’s charismatic presentation on the first day of the event, which described exactly how Ripple plans to revolutionise the broken cross-border payments model. The Amsterdam edition of Money 20/20 didn’t just cause a stir on social media, however. Print, broadcast and online media were also very well represented at the event, with titles like CNBC and Forbes looking to speak to the FinTech leaders of both today and tomorrow.

While Money 20/20 is undoubtedly one of the hottest networking and business development items on the FinTech calendar, our key takeaway from Amsterdam is that brands should not overlook the opportunity it presents to build and enhance a global profile via digital and traditional media.

Our report – The Future of Money – highlights the scale of this opportunity at the event, and showcases the brands that capitalised on it. Download a copy here.

Heading to Las Vegas and want to learn more? Our FleishmanHillard New York team will be on site, get in touch here

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