We live in interesting times, both as a country and an industry, but while there are many challenges ahead, there are also opportunities. In fact, the past year has been yet another year of growth for the UK PR business.
Certainly here at FleishmanHillard Fishburn we are continuing to build upon our merger, now three years old. We were very fortunate to be named PRWeek’s Large Agency of Year this year as well as being short-listed in the PRWeek Best Places to Work and Ethical Black Book. Beyond the awards, the real success is that we continue to run an agency doing interesting, creative work with interesting, creative clients across all sectors, sizes and countries.
A number of our practitioners have contributed to this 2019 Predictions Report and I’m very proud of their insightful thinking.
Much of the attention will of course be focused on the nature of our relationships with the rest of Europe, and the outcome will dictate how business can respond. What won’t change though, is the need for authentic communication. We’ve focused a lot of our thinking in the past few years on this authenticity, and whether it’s influencers in the luxury market or big brands in sport, the time for bluffing is over.
I hope you learn something from the following pages. Read our PRedicting 2019 Report
Do get in touch if you’d like to discuss any of the opportunities or challenges with the team.
Chief Executive Officer, UK
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January 21, 2019
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