Changing the channel
Social media has revived broadcast ‘event TV’ in the past few years, now we should expect a return of favour: more and more struggling social platforms will use TV to re-engage a dwindling consumer base, launch a new spate of influencers and create new comms channels.
Behemoths like Facebook and Instagram have found it a challenge to bring TV into their orbit, but Snapchat’s success in unscripted and news-based programming has seen them announce an entire slate of serialised programmes for 2019. Already seeing pay-off with hits such as ‘Vivian’, big production companies on board and advertising spend up for grabs, we should keep our eyes on the opportunities this will bring for engaging with their audience, as well as collaborations with the new breed of Snapchat TV talent.
Laura Fields, Associate Director, Consumer
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January 21, 2021