Archive

Year: 2019

  • The balancing act of work life balance

    May 22, 2019

    As most thriving organisations hone in on a need to empower and motivate their talent, one could assume the notions of freedom, flexibility, productivity and profitability all sing from one melodic HR hymn sheet. From brainstorming on a beach to parenting with productive panache, countless “think pieces” would have you believe that the professional/personal pieces are falling into place. Especially across the developed world. Work-life integration – where flexible working, remote working and always-on media...

  • Seeing the Bigger Picture – Issue Two of We Are All Investors

    May 15, 2019

    Our next issue of We Are All Investors is now available. We Are All Investors combines thought leadership from across our agency discussing the components needed to succeed in investor relations. 'Seeing the bigger picture', our second issue continues to cover some of the most topics in currently, including ESG and impact investing, bringing the fun back into internal communications, the power of storytelling in annual reports and more. If you'd like to see how...

  • What’s Next? Youth & Culture Trends from our Consumer & Brand Marketing Team

    May 13, 2019

    As part of the Brand and Marketing Consumer practice, the Youth & Culture team are routinely researching generations and their culture to discover attitudes and truths. Whilst these are constantly evolving, we’ve identified a range of key cultural consumer trends that will shape how we work with brands and connect with people today. Love, Team Y*C   BUT FIRST, WHAT EXACTLY IS A TREND?  Trend /trɛnd/ a general direction in which something is developing or...

  • TechMunch: What we’ve learned about earned

    May 9, 2019

    They say you never forget your first – piece of coverage that is. Whatever your route into PR was, it’s likely one of the first tasks you were ever set was a media-relations one. Building a media list. Writing a pitch. Selling in a press release. Compiling a coverage report. And despite the rise of social media, digital platforms, user-generated content, influencers and even the notion of fake news, for me there’s still an unmistakable...

  • TechMunch: Proving how effective communications drives B2B technology sales

    May 2, 2019

    Whether you’re working in retail, healthcare, property or sports, technology plays a crucial role in producing, delivering and marketing your products and services. The hardware and software that a business uses plays a key role in determining future success, and this is upping the ante for businesses looking to technology to give them the edge. For B2B marketers and communications professionals this presents big opportunities, but new challenges too. Faced with winner-takes-all market dynamics, today’s...

  • How effective communications impacts the B2B technology sales funnel

    May 1, 2019

    Whether you’re working in retail, healthcare, property or sports, technology plays a crucial role in producing, delivering and marketing your products and services. The hardware and software that a business uses plays a key role in determining future success, and this is upping the ante for businesses looking to technology to give them the edge. Faced with winner-takes-all market dynamics, communications functions today are under significant pressure from the C-Suite to prove how they help...

  • Data-driven creative is not the ideal, it is the norm

    April 29, 2019

    Raise your hand if you’ve ever asked, or been asked, the following to your team or your agency: “hey we need some stats / research that supports our creative.” Don’t worry, no one is watching. You can admit that this has happened. When you’ve worked in PR and comms for as long as I have, you can understand, to a certain degree, why this happens. PR and comms professionals are under immense pressure and are, rightly or...

  • The Millennial Manifesto for Businesses

    April 18, 2019

    A new generation is taking hold of business. They are the millennials, and in less than six years’ time they will make up 75% of the world’s working population. But their rise to power isn’t just a generational shift. Millennials are angry. They won’t have pensions, won’t have houses and will earn less than those before them. The ambitious environmental and social change their parents’ generation promised hasn’t fully materialised. The difference is, millennials are...

  • TechMunch: Connecting Beyond Tech

    April 16, 2019

    When I was a teenager, thanks to my father’s career as an actor and voice-over, I earned my pocket money recording voice-overs for UK commercial radio stations. With the advent of cutting edge ISDN technology there was no need to travel: we could connect between our home studio (formerly the living room!) and station producers from Aberdeen to Exeter and everywhere in between. As a result, I built lots of working relationships with people I...

  • TechMunch: Gather round the fire kids – Big Data is going to tell a story

    April 12, 2019

    It’s ‘the new oil’; It’s ‘power’; It’s ‘beautiful’; It’s ‘the new currency.’ It’s data. With companies that trade in data comprising 4 of the top 5 on Interbrand’s Best Global Brands 2018 ranking, it’s easy to see why it’s considered such a valuable business commodity. Humanity has created more data in the past two years than in the past 200. We have a treasure trove (or a scrap heap - depending on your perspective) of...