Archive

Year: 2019

  • TechMunch: What we’ve learned about earned

    May 9, 2019

    They say you never forget your first – piece of coverage that is. Whatever your route into PR was, it’s likely one of the first tasks you were ever set was a media-relations one. Building a media list. Writing a pitch. Selling in a press release. Compiling a coverage report. And despite the rise of social media, digital platforms, user-generated content, influencers and even the notion of fake news, for me there’s still an unmistakable...

  • TechMunch: Proving how effective communications drives B2B technology sales

    May 2, 2019

    Whether you’re working in retail, healthcare, property or sports, technology plays a crucial role in producing, delivering and marketing your products and services. The hardware and software that a business uses plays a key role in determining future success, and this is upping the ante for businesses looking to technology to give them the edge. For B2B marketers and communications professionals this presents big opportunities, but new challenges too. Faced with winner-takes-all market dynamics, today’s...

  • How effective communications impacts the B2B technology sales funnel

    May 1, 2019

    Whether you’re working in retail, healthcare, property or sports, technology plays a crucial role in producing, delivering and marketing your products and services. The hardware and software that a business uses plays a key role in determining future success, and this is upping the ante for businesses looking to technology to give them the edge. Faced with winner-takes-all market dynamics, communications functions today are under significant pressure from the C-Suite to prove how they help...

  • Data-driven creative is not the ideal, it is the norm

    April 29, 2019

    Raise your hand if you’ve ever asked, or been asked, the following to your team or your agency: “hey we need some stats / research that supports our creative.” Don’t worry, no one is watching. You can admit that this has happened. When you’ve worked in PR and comms for as long as I have, you can understand, to a certain degree, why this happens. PR and comms professionals are under immense pressure and are, rightly or...

  • The Millennial Manifesto for Businesses

    April 18, 2019

    A new generation is taking hold of business. They are the millennials, and in less than six years’ time they will make up 75% of the world’s working population. But their rise to power isn’t just a generational shift. Millennials are angry. They won’t have pensions, won’t have houses and will earn less than those before them. The ambitious environmental and social change their parents’ generation promised hasn’t fully materialised. The difference is, millennials are...

  • TechMunch: Connecting Beyond Tech

    April 16, 2019

    When I was a teenager, thanks to my father’s career as an actor and voice-over, I earned my pocket money recording voice-overs for UK commercial radio stations. With the advent of cutting edge ISDN technology there was no need to travel: we could connect between our home studio (formerly the living room!) and station producers from Aberdeen to Exeter and everywhere in between. As a result, I built lots of working relationships with people I...

  • TechMunch: Gather round the fire kids – Big Data is going to tell a story

    April 12, 2019

    It’s ‘the new oil’; It’s ‘power’; It’s ‘beautiful’; It’s ‘the new currency.’ It’s data. With companies that trade in data comprising 4 of the top 5 on Interbrand’s Best Global Brands 2018 ranking, it’s easy to see why it’s considered such a valuable business commodity. Humanity has created more data in the past two years than in the past 200. We have a treasure trove (or a scrap heap - depending on your perspective) of...

  • Uncharted Waters: NATO and the future of UK defence policy

    April 10, 2019

    70 years ago, ten leading Western and European countries – led by the United States – signed the North Atlantic Treaty. In doing so, they forged a powerful alliance that successfully contained Soviet expansionism and moved the war-torn nations of Western Europe towards peace and security. Since then, Britain has continued to be a strong force on the global stage. Not only does the UK hold a permanent seat on the UN Security Council, it...

  • FleishmanHillard Fishburn wins Integrated Agency of the Year at the 2019 PRMoment Awards

    April 9, 2019

      Last week, FleishmanHillard Fishburn (FHF) won Integrated Agency of the Year at the 2019 PRMoment Awards against a number of strong competitors. The agency was also a finalist in the Large Agency of the Year category along with being shortlisted for campaigns with Samsung for Health, Beauty, Retail and Fashion Marketing Communications and Thomson Reuters Foundation for Corporate Purpose. “It gives all of us great pride to have won Integrated Agency of the Year...

  • Uncharted Waters: Unlocking the Latin American Opportunity

    April 2, 2019

    Over the past 20 years we have witnessed a series of efforts by British politicians to reinvigorate the once great trade and diplomatic relationship between the UK and the countries in Latin America. But even with repeated attempts to generate bilateral investment, partner on foreign policy and collaborate on development and aid, has anything actually changed? In 2010, the then-Foreign Secretary William Hague delivered a speech at Canning House designed to kick off a new...