FleishmanHillard Fishburn launches COP26 Unit

With one year to go until the 2021 United Nations Climate Change Conference in Glasgow, FleishmanHillard Fishburn has launched a dedicated COP26 unit to advise its UK and global clients in the lead up to, during and after the COP26 meeting.

The cross-practice, fully integrated team brings together senior advisers with extensive experience in environment and sustainability issues from across the business, spanning corporate reputation, public affairs, international affairs, digital and social, and content strategy.

FleishmanHillard Fishburn’s COP26 unit is led by Stephanie Bailey, Senior Partner and Managing Director of Corporate; Tim Snowball, Partner and Head of Public Affairs; Michael Hartt, Partner and Head of International Affairs; and Peter Wilson, Head of Special Campaigns.

Drawing on multiple disciplines, the unit will advise on campaigning, consumer engagement, political advocacy, digital and social management and advertising, and research and measurement. It will also draw on special advisers, directors and managers from within FleishmanHillard with expertise in reputation management, consumer engagement, digital and social, corporate purpose, development and humanitarian issues and research, content strategy and measurement.

The COP26 unit will work closely with FleishmanHillard Brussels’ FH2050 Environment and Sustainability team and be supported by other consultants in London who currently work across a range of climate and sustainability-focused programmes, with readily available access to FleishmanHillard’s expansive global network.

Stephanie Bailey, Head of the COP26 Unit, says: “We’re at an inflexion point and COP26 will galvanise a desire for action like we have never seen before. Our own data shows appetite for progress on the climate crisis is growing, not slowing, and COP26 will put a spotlight on the actions being taken by industries, corporations, governments and multilateral organisations.

We are already working with clients on their environment and sustainability communications and developing their COP26 activity. It is not just about what they will do during COP26, which presents difficulties in getting cut through. Organisations must also think what about they will do between now and then. Whether it is assessing if communications plans are fit for purpose, or developing a public engagement campaign, enhancing an organisation’s social presence, pursuing regulatory change, engaging with government, or generating industry-wide action, planning needs to happen now, not in nine months’ time.”

The COP26 team can be contacted at: COP26Unit@fhflondon.co.uk

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