Archive

Year: 2020

  • The New rules of political engagement

    April 30, 2020

    The New rules of political engagement. By Sara Williams, Associate Director If I had to pick a phrase that best sums up the conversations I’ve been having with clients and colleagues since the crisis began it would be this: “Actually, this Technology works rather well”   In a period characterised by uncertainty and negativity, it seems we can all agree that one positive constant has been how different digital platforms and tools have helped public affairs practitioners...

  • WILL THE PANDEMIC PUT PAID TO PRINT? Why online-only might soon be the only option for some UK news titles.

    April 30, 2020

      WILL THE PANDEMIC PUT PAID TO PRINT? Why online-only might soon be the only option for some UK news titles. By Peter Meikle, Head of News He’d normally be busy editing the diary section for one of the UK’s biggest papers – but the pandemic put paid to all that. Now my furloughed journalist friend is just thankful he’s got an allotment and there are reruns of The Sweeney on the telly every afternoon...

  • The upending of domestic politics: What next for the Conservative party and its policy agenda?

    April 30, 2020

    The upending of domestic politics: What next for the Conservative party and its policy agenda? By Tomos Davies, Director and former Conservative Special Adviser If we have learnt anything from this pandemic, it’s that the Coronavirus doesn’t discriminate against national borders or any individual - least of all our political leaders. And just as the pandemic has challenged long-held social conventions and societal norms, so too it has driven a horse and carriage through long-held political shibboleths and orthodoxies.  A Conservative Prime Minister who won a...

  • Communicating in a crisis: Reflections from the front line

    April 28, 2020

    Communicating in a crisis: Reflections from the Front line By Liam McCloy, Director and Partner Almost 60 years ago JFK said, “Ask not what your country can do for you – ask what you can do for your country.” His words will resonate for many of the general public currently in lockdown, but for those running businesses the situation is more complex. Many companies who shut their doors to protect their workforce are still struggling in practice...

  • Does Purpose matter in a pandemic-world?

    April 24, 2020

    By Holly Rouse, Director & Partner Purposeful Business Crises often bring out the worst, but also the best, in people. And businesses are no different. Before Covid-19, some started to question whether business Purpose was still relevant. While consumers expected businesses to play an active role in shaping society, there were doubts on whether companies were really meeting this expectation. Studies showed that many businesses were struggling to articulate, much less live, their Purpose. Just...

  • Are we still minding the Gender Pay Gap?

    April 23, 2020

    By Rima Sacre, Associate Director  It is easy to forget in this new reality that there are things going on around us. Not just everyday things, but key priorities that used to dominate the business agenda for companies. A few weeks ago, saw the third (albeit arbitrary) annual deadline for UK businesses to report their Gender Pay Gap (GPG) figures. With the ongoing COVID-19 crisis, it is understandable that the Government announced a suspension to...

  • Bringing Brands Back to Earth

    April 23, 2020

    By Amity Harrold , Account Director A few months ago, I would have bet on Earth Day 2020 being D-day for brands to prove their sustainability creds. The consumer mindset well and truly shifted to ‘green’ in 2019, with many changing lifestyle and consumption habits to reduce their personal impact on the climate. Businesses had been put on notice: Either step up and address consumer sustainability demands on products and operations or risk being blacklisted...

  • Responsible engagement – Social considerations during Covid-19

    April 22, 2020

    By Sally Eggeling, Creative Studio Director In our new hyper-connected world, social media is king and has provided society with multiple ways to connect with people 24/7, worldwide. Connecting people and brands for several years, social media has also provided companies with a strong platform to underpin, and champion, full marketing strategies. As colleague TJ Jordan recently wrote, “social media has always been a medium that enhanced our global connectivity, the last few weeks have...

  • Covid-19 Mindset: Response, Recovery and Resurgence

    April 21, 2020

    By Ben Walters, Account Manager One of the most interesting findings to come out of FleishmanHillard’s six-country consumer study – COVID-19 Mindset: Response, Recovery and Resurgence – is this: consumers are most confident in their governments, but least confident in their employers, when it comes to the response to COVID-19. Numerous pieces of research over the past five years have told us that people generally don’t trust their government and don’t trust politicians. During this...

  • Culture Over Consumption

    April 15, 2020

    by Lauren Winter, EMEA brand and consumer lead We’ve just come out of a frenzied decade of consumerism moving at such pace alongside social purchasing abilities that new vocabulary, jobs, scrolling injuries came into play – and that phenomena, in a nutshell, could be described as content. But what does the word even mean — so vapid in its usage we tagged on the word influence and slowly realised that that also, had lost all...