Archive

Author: Corporate Marketing

  • FleishmanHillard wins pan-European retained brief from embedded finance firm Swan

    February 23, 2023

    Embedded finance firm Swan has called upon FleishmanHillard for a retained pan-European media relations brief. Following a competitive pitch process, FleishmanHillard will lead message development and communications at a European level with the UK serving as a global and European hub for the finance and technology industries. Swan, an emerging European leader in embedded finance whose Banking-as-a-Service (BaaS) platform allows companies to embed banking features, is fast emerging as a serious player in the embedded...

  • Accent bias and language discrimination in the creative industries

    February 15, 2023

    Guest author: Bibi Hilton, CEO of Creative Access Accents and use of language are often seen (mistakenly) as a marker of class, level of education and socio-economic background. Creative Access, a leading social enterprise specialising in diversity and inclusion, partnered with FleishmanHillard UK to explore the extent and impact of this “language discrimination” on employer cultures, employees and aspiring employees and on the work they produce in the creative industries and beyond. Our research consisted...

  • What the latest Current Account Switching Service figures tell us

    February 9, 2023

    Whilst cash incentives have been driving switching, digital banks are showing how differentiating through product and service is a successful and more sustainable strategy. The Current Account Switching Service (CASS) is undoubtedly a success story. Almost 9 million current account switches have been completed using the service. And it works beautifully. The process takes just seven days, the comms to tell you what’s happening along the way are good, and salary credits, Direct Debits and...

  • FleishmanHillard UK Analysis: Rishi’s reshuffle

    February 7, 2023

    The Prime Minister, Rishi Sunak has reshuffled several members of his Cabinet today along with reconfiguring the responsibilities of several Government Departments. Although many commentators noted that the Prime Minister would have to follow through following the sacking of his Party Chairman, Nadhim Zahawi, several have been surprised by the extent of today’s changes. Reshuffles are a reminder and a test of the Prime Minister’s authority which largely rests on two things: the power of...

  • Davos 2023 Wrap-up

    February 3, 2023

    Catch up on the goings on at the World Economic Forum's annual meeting, Davos 2023 from our team of FleishmanHillard WEF watchers who had their finger on the pulse of all the key news and developments from the global conference. Davos Digest 2023: Issue One In the highest town in Europe, a rare winter heatwave has resulted in dwindling snow atop the craggy Swiss mountain peaks. A telling backdrop for this year’s Davos, where the...

  • Political slogans: enticing or apathetic?

    January 30, 2023

    Political slogans may have become cliché by now, with many being recycled time and time again. This begs the question: how useful are they in signifying political agendas? And how much can rhetoric and snappy straplines actually inform us about policy? Throughout the myriad of slogans that have graced British politics over the years, the influence had on election campaigns and perhaps political popularity is clear. Slogans continue to remain ever-present in the lead up...

  • FleishmanHillard UK awarded Best Communications at Restaurant Marketer and Innovator Awards

    January 26, 2023

    At last week's Restaurant Marketer & Innovator European Summit, in partnership with our friends at Fleet Street Communications, FleishmanHillard UK won the Best Communications Award for our work supporting the UK hospitality sector through the pandemic for client UKHospitality! The Restaurant Marketer & Innovator Awards are in their fifth year and recognise the growing importance of marketing, innovation and strategy professions within the restaurant and food service sector. View the full list of winners. Contact...

  • FleishmanHillard shares new global energy crisis research

    January 13, 2023

    Earlier this week the Chancellor of the Exchequer announced that the financial support that has been provided for energy usage by businesses over winter will come to an end on 31st March, with a heavily watered-down package taking its place. But the pan-European energy crisis continues to significantly affect the economy, as well as have a wider impact on geopolitics and climate action, according to new polling by FleishmanHillard on global business leaders’ views about...

  • The Prime Minister’s policy agenda for 2023

    January 6, 2023

    This week, the Prime Minister made his set piece speech setting out his policy agenda for 2023, following one of the most tumultuous years for British politics in decades. Though he has steadied the ship following the chaotic reigns of Liz Truss and Boris Johnson, the PM is still at the helm of a parliamentary party that has a penchant for regicide, as he enters 2023 with more problems than solutions.   Sunak has attempted to...

  • The Political Year in Review 2022: Anything but strong and stable

    December 20, 2022

    December is often a time for reflection and as we look back on 2022, the overwhelming theme could be described as disruption – which is rather ironically the exact opposite of what the Tories had been hoping for. Three Prime Ministers in as many months, alongside countless Chancellors and Ministers, has made this year a particularly challenging one for business engagement. Add to that political unrest, the ongoing war in Ukraine and record-high inflation levels...

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