Archive

Author: Rianna Joseph

  • Tackling International Trade: How Business Can Navigate the Challenges in Trade through Communications

    January 28, 2022

    2021 proved to be another tumultuous year for business and the uncertainty looks to continue into 2022. Nowhere is this more evident than in international trade – which now touches almost all aspects of business and society. That makes it even more vital for companies to be communicating about their trade priorities, shaping trade policy, and advocating for solutions that ease trade barriers and disruption. In the UK in particular, the combined effect of the...

  • Personalised products and a flurry of investments: Top 3 trends for fintech in 2022

    December 16, 2021

    As another year of hyper-digitisation draws to a close against the backdrop of COVID-19, the fintech sphere is set to unlock further opportunities for consumers and businesses in 2022. Data will lie at the heart of more personalised customer products and services, while businesses look to evolve their growth strategies to cater for the changing tech landscape. I’ve looked into my own crystal ball, while tapping up key experts in the space, to predict what lies ahead for fintech in 2022 and beyond:   A boost for BNPL  Often placed under the microscope by personal finance and tech critics...

  • The paradox of communicating CSR: Reality check

    October 8, 2021

    Richard Costa, Director and Head of Corporate Reporting at Ensemble Studio Many companies try to improve their image by communicating their involvement in socially responsible activities. This often arouses scepticism rather than achieving the intended goal. Greta Thunberg conveyed it most eloquently: “Blah, blah, blah”. In this series we explore ways to successfully manage the predicament. There is a difficult challenge that companies face when trying to communicate their corporate social responsibility (CSR): the lack of...

  • Looking ahead to COP26 with Tom Clarke, ITV Science Editor: Five key takeaways

    March 30, 2021

    Last Thursday, FleishmanHillard UK’s COP26 Unit hosted Tom Clarke, ITV’s Science Editor and one of the UK’s leading climate change journalists. Speaking to our Head of News, Pete Meikle, the discussion looked ahead to this year’s historic COP26 conference, its significance and impact on climate policy, business reputation and the media agenda.   Here’s our view on some of the key takeaways from the session and the lessons for our clients both in the UK...

  • How social channels are beginning to dispel ‘Fake News’

    March 3, 2021

    Maranatha Peterside, Senior Account Executive and Chloe Platts, Senior Account Manager Over the past few years, social media platforms have been trying to dispel fake news. Whether it’s political elections or, more recently, vaccine information it’s easy for almost anyone to spread incorrect information across social channels. Something that we as consumers tend to hold platforms responsible for. As a social channel, Facebook is constantly evolving away from its beginnings as a site for college...

  • Three Key Media Trends Powering PR in 2021

    December 4, 2020

    Three Key Media Trends Powering PR in 2021 By Jonny Kehoe, Account Director and Media Specialist As we tiptoe towards the end of what can only be described as a life-changing year, it’s impossible not to stop and think about how much the media industry has been transformed. In some cases, the landscape has changed beyond recognition and this evolution shows no sign of stopping. Here we examine three key media trends to monitor as...

  • Why the technology sector must stay alert in 2021

    November 25, 2020

    By Matthew Rudman, Account Director, Technology  We’re coming to the end of a difficult year, and looking at the news, you might be thinking you can afford to relax a little in 2021. You’d be wrong. In recent weeks positive news around COVID-19 vaccine trials sent stock markets soaring, while emerging clarity in the outcome of the US elections has put an end to months of uncertainty. The year ahead may at least present fewer...

  • DIVERSITY EVENT — Seen, Represented and Heard: Building Inclusive Cultures in PR & Communications

    October 16, 2020

    Diversity event — Seen, Represented and Heard: Building Inclusive Cultures in PR & Communications, Thursday 29th October at 5pm   FHF London invites you to join us in our journey to move the conversation on recruitment, retention and inclusivity on within the PR workplace during a vital discussion about diversity and inclusion. Exploring what we can learn from the publication of the CIPR report, 'Race in PR: BAME lived experience in the UK PR Industry'...

  • B2B Campaign of the Year award goes to FleishmanHillard Fishburn

    October 15, 2020

    FleishmanHillard Fishburn wins B2B Campaign of the Year! The PRmoment Awards celebrate excellence and reward outstanding campaigns and exceptional talent within the UK PR and Communications sector. We’re proud to announce that against some stiff competition in the category, we were awarded ‘B2B Campaign of the Year’ for our work with client Noluma. The outstanding campaign, “Giving Milk its Bottle Back”, aimed to counter the negative impact light has on packaged milk by calling on...

  • Restart & Recovery: Conservative Party Conference Boris’ big relaunch

    October 6, 2020

    By Tomos Davies - Director, Public Affairs.   The Conservative Party Conference, like so many aspects of daily life, was quite a different affair this year. Few public affairs practitioners will have mourned the tedium of attending the 8am fringe event, the customary rabble-rousing from the main conference hall or the warm (and cheap!) white wine. And whilst this year’s affair was devoid of the political theatre of previous conferences, the adulating Tory faithful and...

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