Archive

Author: Rianna Joseph

  • A Tricky Conservative Conference 2020 for International Trade

    October 5, 2020

    By Michael Hartt, Head of International Affairs, and Luke Downham, Senior Account Executive, Public Affairs.   This year’s Conservative Party Conference was meant to be a high-water mark of Boris Johnson’s leadership of a party grateful for the 80-seat majority he handed to them back in December. Instead of basking in the warm glow of an adoring party, the Prime Minister is faced with multiple crises and a battle to resurrect his premiership. With his...

  • Sustainability series: Fighting the war on climate emergency

    September 24, 2020

    Carly Hilkin, Associate Director In times of hardship, community is more important than ever. We go to those around us for support, both out of necessity and a collective appreciation for what’s hit us. And this has never been truer than now, with COVID-19. Around the world, countless aid groups have been created to look after the most vulnerable in our communities – volunteering to pick up shopping, deliver medicines and personal protection equipment, the...

  • Fighting the ‘war’ on climate emergency

    September 15, 2020

    By Grace Duncan, Senior Account Executive. In the last few months, institutions have talked about the ‘war’ on COVID-19 and our ‘front-line heroes’ fighting a ‘deadly enemy’. While there has been debate about whether referring to a virus as if we were approaching World War Three is appropriate, it prompted rational and immediate reaction. With COVID-19 guidelines changing, the language change, and crucially the need for the public to react to that language change, has...

  • Navigating Covid-19: PR in Lockdown with FleishmanHillard Fishburn

    September 15, 2020

    Navigating Covid-19: PR in Lockdown with FleishmanHillard Fishburn CEO, Jim Donaldson We feature in a new episode of the PRCA's 'PR in Lockdown' podcast series. A guide to the PR and Communications industry post-lockdown that aims to share valuable experience and knowledge from the industry’s leaders. Tune in to hear yours truly talk about leading FHF London through the height of the COVID-19 pandemic, including handling the transition out of lockdown and my views on...

  • Communicating through a time of change: tracking the B2B buyer’s evolving needs through a pandemic and beyond

    September 7, 2020

    If the past few years weren’t evidence enough, 2020 has confirmed once and for all that predicting the future is a mug’s game. Businesses from all sectors have shown incredible resilience and resourcefulness in the face of the challenges posed by the Covid-19 pandemic, with the success of some previously unimaginable developments – such as mass home-working in many industries – surprising employers and their staff alike. Time will tell how these changes play out...

  • Listening in lockdown: how the crisis helped refocus the journalist-PR relationship

    August 13, 2020

    By Amy Story, Account Manager, Technology. As PR professionals, our relationship with the British media is of course a fundamental part of our work, which, like so many aspects of our lives, has been drastically affected by the COVID-19 pandemic. With increased digitalisation, staff cuts at many outlets, and publications’ reliance on advertising revenue, we have had to quickly adapt the way we work to keep up with the changing media landscape. We are well...

  • Brand Marketing & Consumer: Committing to long term change

    July 15, 2020

    In 2020 we’ve seen the world step up to spotlight systemic racism and the beginnings of a revolution for change for Black and Brown communities. During this time, we have been reflecting and have identified that there is an immediate two-fold problem: Brand responses are more performative than revolutionary, lacking the infrastructure in place to authentically comment on anti-racism The communications industry is still nowhere near being representative of the communities it serves Black Lives...

  • Maintaining relevance is essential for postponed and cancelled tournaments – here’s how to do it.

    July 13, 2020

    By Alastair Lyon, Senior Account Executive. Since the COVID-19 pandemic locked its talons into the sports industry, those involved in showcasing tournaments have been confronted by an array of sobering questions. One of the most under-discussed of these is how the many competitions that face their first ever ‘fallow year’, can remain relevant without any live action to satisfy fans with? Many of the organisers, brands and broadcasters to whom this article applies are struggling...

  • Don’t dismiss the tin foil hat: what communicators can learn from conspiracy theories

    July 8, 2020

    By Charlie Crossley, Account Manager  Misinformation can do massive damage to an organisation’s name. Good reputations are hard-earned, but audiences can be quick to judge. Rumours or half-truths can undermine years of hard work in an instant. Conspiracy theories are arguably the most extreme form of misinformation. These campaigns often start at the grassroots level, based on unfounded or unscientific claims, yet can grow to have global influence. One theory currently circulating contends that the...

  • The heightened importance of localisation during a global pandemic

    July 6, 2020

    By Claudia Bate, Head of Technology, Director and Partner I consider myself very lucky to have lived and worked in London, Paris, Rome and Singapore during my career. I have experienced different working cultures and approaches that have helped to shape my perspective and the counsel I now bring to my clients. Having advised technology brands headquartered all over the world – in UK, Germany, US, Singapore, China, Taiwan and Japan – I have always...