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Opinions

  • Why the technology sector must stay alert in 2021

    November 25, 2020

    By Matthew Rudman, Account Director, Technology  We’re coming to the end of a difficult year, and looking at the news, you might be thinking you can afford to relax a little in 2021. You’d be wrong. In recent weeks positive news around COVID-19 vaccine trials sent stock markets soaring, while emerging clarity in the outcome of the US elections has put an end to months of uncertainty. The year ahead may at least present fewer...

  • What can the pandemic teach us about innovation in healthcare communications?

    November 24, 2020

    Dr Nick Stewart, FHF Healthcare “Out of adversity comes opportunity” – Benjamin Franklin’s words ring as true now as they have during the countless challenges that have faced society across the decades. Now, as health stakeholders focus on the challenges of vaccine roll-out, it’s a good time to consider how pandemic pressures have caused us to think and innovate differently. In the beginning, it seemed there was little room for new ideas. Fear kicked in...

  • EMEA crisis lead, Judith Moore joins expert panel during Cyber Risk Summit

    November 19, 2020

    EMEA crisis lead, Judith Moore, joins an expert panel including Experian and Clyde & Co LLP during the NetDiligence® Cyber Risk Summit.  The online discussion entitled, 'The Evolution of Data Breach Consumer Response Plans', examines how crisis PR, legal, insurance and response teams partner to innovate responses to business/consumer preferences as the breach landscape alters, channels evolve and the digital space advances at speed. Re-watch the content     Contact us ...

  • Why understanding subconscious behaviour is the key to driving change in 2021 and beyond

    November 17, 2020

    By Nicole Harris, Research Manager, TRUE Global Intelligence ‘Tis the season! Nope, not Christmas (although I’m sure Michael Bublé is defrosting as I type) – November is Measurement Month. And like everything in the whirlwind of 2020, this year’s Measurement Month should take us all back to the drawing board of what really matters in the work that we do. AMEC’s Barcelona Principles 3.0, presented earlier this year, reiterated the importance of measuring not only PR...

  • Six things we’ve learned about healthcare communications in pandemic times

    November 5, 2020

    By John Gisborne, Chair of Healthcare, London and Jacqui Sanders, Head of Healthcare, London In recent months, anyone who is anyone in healthcare communications will probably agree with the following:  Nothing has stopped – programming has continued apace  Everyone pivoted quickly in March and then continued to innovate in terms of business planning and project delivery  Win strategies for virtual medical meetings were proved early – around the time of ACC.  Once it was clear that data could still be published...

  • Diversity and Inclusion in PR and Communications

    November 2, 2020

    By Samiah Anderson As a part of our Black History Month celebrations, on 29th October, FleishmanHillard Fishburn held a very crucial diversity and inclusion (D&I) panel event: 'Seen, Represented & Heard: Building Inclusive Cultures in PR & Communications'. We were joined by a stellar panel of speakers, from Parliament, the world of recruitment and the PR & Communications industry. The audience heard from: Bell Ribeiro-Addy MP, Former Shadow Immigration Minister Suki Sandhu OBE, Founder &...

  • FleishmanHillard Fishburn report questions FinTech leaders from across the globe

    October 12, 2020

    Brand and reputation are more vital than ever. Unsurprisingly, respondents in our recent FinTech report, 'Fintech Driving Global Change: Building a Better Future', identified customer experience as the most important thing to focus on as COVID-19 exposed some cracks in Fintechs' ability to service customers' needs. Expect to see further fall-out for companies that do not prioritise protecting their reputation as ethical businesses in the face of crisis. Brands must focus on maintaining an authentic...

  • Restart & Recovery: Conservative Party Conference Boris’ big relaunch

    October 6, 2020

    By Tomos Davies - Director, Public Affairs.   The Conservative Party Conference, like so many aspects of daily life, was quite a different affair this year. Few public affairs practitioners will have mourned the tedium of attending the 8am fringe event, the customary rabble-rousing from the main conference hall or the warm (and cheap!) white wine. And whilst this year’s affair was devoid of the political theatre of previous conferences, the adulating Tory faithful and...

  • A Tricky Conservative Conference 2020 for International Trade

    October 5, 2020

    By Michael Hartt, Head of International Affairs, and Luke Downham, Senior Account Executive, Public Affairs.   This year’s Conservative Party Conference was meant to be a high-water mark of Boris Johnson’s leadership of a party grateful for the 80-seat majority he handed to them back in December. Instead of basking in the warm glow of an adoring party, the Prime Minister is faced with multiple crises and a battle to resurrect his premiership. With his...

  • Sustainability series: Fighting the war on climate emergency

    September 24, 2020

    Carly Hilkin, Associate Director In times of hardship, community is more important than ever. We go to those around us for support, both out of necessity and a collective appreciation for what’s hit us. And this has never been truer than now, with COVID-19. Around the world, countless aid groups have been created to look after the most vulnerable in our communities – volunteering to pick up shopping, deliver medicines and personal protection equipment, the...