Archive

Opinions

  • Changing voices of climate change

    June 2, 2020

    By Holly Rouse, Director & Partner Friday will be World Environment Day, with the annual awareness-raising initiative focused this year on nature. In these exceptional times, the COVID-19 pandemic has had a profound effect on nature and the environment in ways that we could never have been predicted in such as short space of time. From falling CO2 emissions to clearer waters and bluer skies. The question playing on our minds however, is whether COVID-19...

  • Pride 2020 may not be visible but it’s not lost its voice

    June 1, 2020

    By Christina Peach – Account Director, Diversity & Culture in Brand Marketing & Consumer, FleishmanHillard London, Co-Chair OPEN Pride UK + Allies, Top 10 LGBT+ Future Leader 2020 – British LGBT Awards As Pride month kicks off our focus turns to the LGBT+ community and the constant human endeavour for LGBT+ rights. Under normal circumstances brands and communities all over the world would be gearing up to launch experiential campaigns and organising their presence at Pride...

  • Why ESG will still matter post Covid-19

    May 13, 2020

    By Ludo Baynham-Herd, Associate Director – Financial Services Amid the severity of the global pandemic and economic uncertainty that lies ahead, many have questioned whether the recent rise of “ESG” (environment, social and governance) factors will dissipate as business, investors and governments focus on getting the global economy and equity markets back on a firm footing. However, as we head into AGM season it appears ESG has remained firmly on the agenda with some of...

  • Are you just plain boring?

    May 6, 2020

    Are you just plain boring? By Kev O'Sullivan, Executive Creative Director. “When will my life begin?” Mandy Moore laments via sing-a-long song in 2010’sTangled. If you haven’t seen it, now’s kinda the time. Based on the German fairy-talepro Rapunzel, by the Brothers Grimm no less, the protagonist knows a thing or two about being isolated – and while she didn’t have Microsoft Teams, Uber Eats or even a Bob Iger Masterclass subscription, she pulls out plenty of creative pursuits to tide her over: from...

  • A new world order? The geopolitical fallout from Coronavirus

    April 30, 2020

    A New world order?  The geopolitical fallout from Coronavirus. By Michael Hartt (Partner and Head of International Affairs) and Nick De Luca (Senior Partner) For 80 years, the complex web of multilateral institutions, governments and the private sector has led the effort to tackle the world’s pressing issues, from climate change to international trade to humanitarian crises. After more than a decade of diminished public confidence, COVID-19 means national government is back on top...

  • The New rules of political engagement

    April 30, 2020

    The New rules of political engagement. By Sara Williams, Associate Director If I had to pick a phrase that best sums up the conversations I’ve been having with clients and colleagues since the crisis began it would be this: “Actually, this Technology works rather well”   In a period characterised by uncertainty and negativity, it seems we can all agree that one positive constant has been how different digital platforms and tools have helped public affairs practitioners...

  • WILL THE PANDEMIC PUT PAID TO PRINT? Why online-only might soon be the only option for some UK news titles.

    April 30, 2020

      WILL THE PANDEMIC PUT PAID TO PRINT? Why online-only might soon be the only option for some UK news titles. By Peter Meikle, Head of News He’d normally be busy editing the diary section for one of the UK’s biggest papers – but the pandemic put paid to all that. Now my furloughed journalist friend is just thankful he’s got an allotment and there are reruns of The Sweeney on the telly every afternoon...

  • The upending of domestic politics: What next for the Conservative party and its policy agenda?

    April 30, 2020

    The upending of domestic politics: What next for the Conservative party and its policy agenda? By Tomos Davies, Director and former Conservative Special Adviser If we have learnt anything from this pandemic, it’s that the Coronavirus doesn’t discriminate against national borders or any individual - least of all our political leaders. And just as the pandemic has challenged long-held social conventions and societal norms, so too it has driven a horse and carriage through long-held political shibboleths and orthodoxies.  A Conservative Prime Minister who won a...

  • Communicating in a crisis: Reflections from the front line

    April 28, 2020

    Communicating in a crisis: Reflections from the Front line By Liam McCloy, Director and Partner Almost 60 years ago JFK said, “Ask not what your country can do for you – ask what you can do for your country.” His words will resonate for many of the general public currently in lockdown, but for those running businesses the situation is more complex. Many companies who shut their doors to protect their workforce are still struggling in practice...

  • Does Purpose matter in a pandemic-world?

    April 24, 2020

    By Holly Rouse, Director & Partner Purposeful Business Crises often bring out the worst, but also the best, in people. And businesses are no different. Before Covid-19, some started to question whether business Purpose was still relevant. While consumers expected businesses to play an active role in shaping society, there were doubts on whether companies were really meeting this expectation. Studies showed that many businesses were struggling to articulate, much less live, their Purpose. Just...