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Opinions

  • Social Strategy during Pandemic

    March 30, 2020

    By TJ Jordan, Social and Innovation After India’s entire 1.3 billion population was told to stay at home on the 25th March, the impact of the COVID-19 pandemic reached a previously unimaginable scenario: One in four human beings on this planet are currently cut off from all but essential social contact. Apart from one kind. Whilst social media has always been a medium that enhanced our global connectivity, the last few weeks have seen it...

  • Financial reporting and Covid19 – Where to start?

    March 30, 2020

    by Sally Eggeling, Creative Studio Director  With COVID-19 impacting our lives and work enormously right now, it is no surprise that it is now affecting corporate reporting - with institutions and companies seeking to maintain capital markets and investor activity in the wake of its impact. With a likely impact on performance and potentially on reputation too, what guidance is available for companies about to navigate these challenges and where should they start? The FCA...

  • A moment in time or a lasting change? Can the financial services industry use COVID-19 as an opportunity to reset its reputation and earn trust?

    March 27, 2020

    By Liz Willder, Director, Head of Financial Services There are two main concerns for people right now – their health and their wealth. Alongside the supermarkets and health providers, arguably financial services providers are central to the survival of many households in the coming weeks and months, as people look for guidance and help to manage their money at this testing time.  Whether its worries over job security, being self-employed, sick pay, paying the mortgage...

  • Keeping your team connected in the age of remote working

    March 25, 2020

    By Rachel Davies, Account Manager, Corporate As offices across the globe close their doors in light of tightening social distancing measures, many of us are leaving behind more than just a computer monitor built sometime this side of the millennium and a sad looking office plant. In fact, we are leaving behind a place where we often receive our daily dose of news, political updates, and gossip from those that, over the months and years...

  • How can businesses counter misinformation?

    March 24, 2020

    By Ben Walters, Account Manager, Corporate team Anyone on Twitter, Whatsapp or Facebook in the last few weeks will have been inundated by panicked messages from those apparently ‘in the know’. There was the story of four young boys in intensive care in Cork because of taking anti-inflammatory medication whilst infected with Coronavirus. There were also the images of military personnel on the streets in London, supposedly being called in to enforce martial law. Both...

  • Why the 3 rules of crisis management still apply to COVID-19

    March 23, 2020

    By Judith Moore, Head of Crisis and Issues Management, Europe The rapidly unfolding situation regarding COVID-19 feels in many ways unparalleled. Entire cities closing all but essential services; workers being told to stay at home; global industries that were thriving several weeks ago now sounding the alarm that their future is at risk. Businesses certainly face a unique set of challenges and immensely difficult decisions. How to avoid mass layoffs and support staff while protecting...

  • Purpose is not dead

    March 20, 2020

    by Carly Hilkin, Associate Director at FleishmanHillard Fishburn I think we can all agree, things have been looking pretty bleak. As countries around the world navigate the fallout and new reality of Coronavirus – mandatory shutdowns and closing borders, social unrest, extraordinary pressures on our healthcare systems – many of us are self-isolating, upended at home and watching the daily news, in a slight state of shock. Many of us are worried for the wellbeing...

  • COVID-19: Effective Communications in a Virtual Environment

    March 20, 2020

      by Sophie Scott,Global Managing Director, Technology, and Senior Partner, at FleishmanHillard Against the background of the global COVID-19 pandemic, all communicators understand the need for clear, concise, consistent communications. This is critical with all audiences, be it employees, customers, partners or third parties. There is a need to keep people informed, to reassure, to mitigate and to ensure audiences understand the plan and can keep a level head. But getting the message across in...

  • Managing employees through COVID-19 uncertainty – 10 things to think about

    March 19, 2020

      By Faith Howe, Partner, Talent & Transformation at FleishmanHillard Fishburn COVID-19 has now directly hit more than 100 countries and continues to spread, creating uncertainty on a global scale. In response, organisations around the world are putting in place measures to protect their employees and ensure business continuity. But, is it possible to do this in a way that preserves engagement and mental wellbeing in a highly disrupted work environment? Distilled from advice we’ve...

  • The one thing booming amid the pandemic : TV news

    March 18, 2020

    By Peter Meikle, Head of News While stock-markets continue to plummet, illustrated by graphs full of jagged cliff-drops that reveal just how astonishingly bad things are getting for the world’s economy, the charts showing the viewing figures for TV news are going the other way – lines shooting skywards, record audiences being recorded. BBC News and Sky News saw around three times their normal audience during parts of this weekend. On BBC1 and Channel 4...