Archive

Opinions

  • Fighting the ‘war’ on climate emergency

    September 15, 2020

    By Grace Duncan, Senior Account Executive. In the last few months, institutions have talked about the ‘war’ on COVID-19 and our ‘front-line heroes’ fighting a ‘deadly enemy’. While there has been debate about whether referring to a virus as if we were approaching World War Three is appropriate, it prompted rational and immediate reaction. With COVID-19 guidelines changing, the language change, and crucially the need for the public to react to that language change, has...

  • Communicating through a time of change: tracking the B2B buyer’s evolving needs through a pandemic and beyond

    September 7, 2020

    If the past few years weren’t evidence enough, 2020 has confirmed once and for all that predicting the future is a mug’s game. Businesses from all sectors have shown incredible resilience and resourcefulness in the face of the challenges posed by the Covid-19 pandemic, with the success of some previously unimaginable developments – such as mass home-working in many industries – surprising employers and their staff alike. Time will tell how these changes play out...

  • Listening in lockdown: how the crisis helped refocus the journalist-PR relationship

    August 13, 2020

    By Amy Story, Account Manager, Technology. As PR professionals, our relationship with the British media is of course a fundamental part of our work, which, like so many aspects of our lives, has been drastically affected by the COVID pandemic. With increased digitalisation, staff cuts at many outlets, and publications’ reliance on advertising revenue, we have had to quickly adapt the way we work to keep up with the changing media landscape. We are well...

  • Brand Marketing & Consumer: Committing to long term change

    July 15, 2020

    In 2020 we’ve seen the world step up to spotlight systemic racism and the beginnings of a revolution for change for Black and Brown communities. During this time, we have been reflecting and have identified that there is an immediate two-fold problem: Brand responses are more performative than revolutionary, lacking the infrastructure in place to authentically comment on anti-racism The communications industry is still nowhere near being representative of the communities it serves Black Lives...

  • Maintaining relevance is essential for postponed and cancelled tournaments – here’s how to do it.

    July 13, 2020

    By Alastair Lyon, Senior Account Executive. Since the COVID-19 pandemic locked its talons into the sports industry, those involved in showcasing tournaments have been confronted by an array of sobering questions. One of the most under-discussed of these is how the many competitions that face their first ever ‘fallow year’, can remain relevant without any live action to satisfy fans with? Many of the organisers, brands and broadcasters to whom this article applies are struggling...

  • Don’t dismiss the tin foil hat: what communicators can learn from conspiracy theories

    July 8, 2020

    By Charlie Crossley, Account Manager  Misinformation can do massive damage to an organisation’s name. Good reputations are hard-earned, but audiences can be quick to judge. Rumours or half-truths can undermine years of hard work in an instant. Conspiracy theories are arguably the most extreme form of misinformation. These campaigns often start at the grassroots level, based on unfounded or unscientific claims, yet can grow to have global influence. One theory currently circulating contends that the...

  • The heightened importance of localisation during a global pandemic

    July 6, 2020

    By Claudia Bate, Head of Technology, Director and Partner I consider myself very lucky to have lived and worked in London, Paris, Rome and Singapore during my career. I have experienced different working cultures and approaches that have helped to shape my perspective and the counsel I now bring to my clients. Having advised technology brands headquartered all over the world – in UK, Germany, US, Singapore, China, Taiwan and Japan – I have always...

  • Fixing the roof whilst the sun is shining – why tech companies need to act now to consolidate their post-covid political capital

    June 12, 2020

    By Alex Burchill, Account Manager The impact of the Covid-19 pandemic on the political reputation of the technology industry has been nothing short of astonishing, but companies should be wary of heralding a “new normal” A change in Government attitude? Before the crisis, techlash was in full swing. Fueled by concerns over issues such as election interference, privacy and security concerns, (lack of) platform moderation and D&I challenges, consumers and decision makers alike were demanding...

  • The Challenges of Non-Essential Retail: What’s Next?

    June 10, 2020

    By Sarina Kiayani, Graduate Trainee COVID-19 has undoubtedly posed a significant challenge to the retail sector. With lockdown forcing the closure of several non-essential businesses, the business survival came down to three factors: their e-commerce operations, support from consumers and the state of their finances pre-lockdown. With the COVID-19 pandemic heightening the growth of e-commerce, along with continued uncertainty over the future of the UK’s relationship with the European Union, clear winners in retail will...

  • Travel & Tourism: Put people first and the rest will follow

    June 5, 2020

    By Rebecca Macintyre, Senior Account Executive  Travel and tourism was the first industry to be hit by Covid-19 and it will be the last to be freed. We already knew the industry was fragile in parts, with the collapse of some of the industry’s biggest and longest standing players. But Covid-19 has brought immense and unprecedented challenges. In the UK, Visit Britain has estimated that the pandemic could cost the tourism industry around £15bn in...