Archive

Opinions

  • Responsible engagement – Social considerations during Covid-19

    April 22, 2020

    By Sally Eggeling, Creative Studio Director In our new hyper-connected world, social media is king and has provided society with multiple ways to connect with people 24/7, worldwide. Connecting people and brands for several years, social media has also provided companies with a strong platform to underpin, and champion, full marketing strategies. As colleague TJ Jordan recently wrote, “social media has always been a medium that enhanced our global connectivity, the last few weeks have...

  • Covid-19 Mindset: Response, Recovery and Resurgence

    April 21, 2020

    By Ben Walters, Account Manager One of the most interesting findings to come out of FleishmanHillard’s six-country consumer study – COVID-19 Mindset: Response, Recovery and Resurgence – is this: consumers are most confident in their governments, but least confident in their employers, when it comes to the response to COVID-19. Numerous pieces of research over the past five years have told us that people generally don’t trust their government and don’t trust politicians. During this...

  • Culture Over Consumption

    April 15, 2020

    by Lauren Winter, EMEA brand and consumer lead We’ve just come out of a frenzied decade of consumerism moving at such pace alongside social purchasing abilities that new vocabulary, jobs, scrolling injuries came into play – and that phenomena, in a nutshell, could be described as content. But what does the word even mean — so vapid in its usage we tagged on the word influence and slowly realised that that also, had lost all...

  • The New Shadow Cabinet: Starmer’s First Step to Number 10?

    April 9, 2020

    By Sarina Kiayani, Member of Keir Starmer’s Leadership Campaign Team and Public Affairs Graduate at FleishmanHillard Fishburn After storming Labour’s leadership contest with 56% of the vote, Sir Keir Starmer immediately focused on putting together his new frontbench – and what an overhaul this was. Starmer’s set of appointments not only removed the grip of Corbynism but affirmed his position as a “unity” leader who pulled the best and brightest talent from across the party...

  • Leading through a crisis : The importance of executive profiling during the Covid-19 pandemic

    April 8, 2020

    by Abigail Van-Arnold, Associate Director During this strange new world of social distancing and self-isolation, our lives as we know it have been temporarily turned on their heads. While some short-term lifestyle changes, like only leaving the house once a day are obvious, I find myself noticing smaller habitual changes too. Among these, I’ve realised that I now open marketing emails from companies far more frequently than I used to. Whether it’s emails from my...

  • Covid-19: fake news prompts an unlikely alliance of big tech titans

    April 7, 2020

      By Grace Duncan, Senior Account Executive Some of the major tech players, previously seen as having played a part in creating fake news, are currently taking unprecedented action to take on the spread of misinformation. Leading global technology businesses recently published an open letter announcing they were working together to combat the spread of fake news, going further and faster than ever before to exert editorial control on their platforms. This is already dramatically...

  • Competent Corbynism? What we can learn from Sir Keir Starmer’s victory

    April 6, 2020

      by Alex Burchill, Account Manager & Luke Downham, Account Executive You may have heard that on Saturday, Sir Keir Starmer won the Labour leadership election with more than 56% of the vote, signalling an end to Jeremy Corbyn’s troubled time at the top of the Party. Starmer, the former shadow Brexit Secretary and one time Director of Public Prosecutions, won in the first round as the top choice of members, affiliates and registered supporters...

  • The Covid-19 pandemic: lessons for the climate crisis

    April 6, 2020

    By Daniel Silberhorn, Corporate Communications and Sustainability Managing Supervisor With COVID-19, we experience a major crisis – but we act. Politicians listen to the voice of science and put clear, binding rules in place that turn daily life upside down. With some countries being more consequent and clear than others. Rather than protesting, the majority of people comply; many acting as effective multipliers for the official message. Even though the measures dramatically limit personal freedom...

  • FinTech is helping us to keep our distance – and could restore our faith in the financial services industry in the process

    April 3, 2020

    By William Muir, Account Director, Corporate and Financial Communications Due to long customer life cycles, brands seek to reassure us that we can lean on them during every major milestone in our lives including marriage, childbirth, retirement, and even death. In order to convince us that we can rely on them, financial services brands set out to gain our trust, and they do this by assuring us that they will be there whenever we need...

  • Lock down your leadership comms

    March 31, 2020

    By Emily Cooter, Internal Communications Consultant,  Specialist  In times of crisis, it’s only natural to look to authority figures for reassurance and direction, and often our employers are our closest and most trusted source. So how can business leaders ensure they live up to this position of elevated responsibility as the Covid-19 lockdowns continue? Here are some guiding principles: Know your audiences Think carefully about the impact of Covid-19 on your employees’ work and home...