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  • PRedicting 2019: What’s next for…Technology Communications?

    December 18, 2018

    More morality, not features Although the pace of technological change has never been this fast, it’s equally true that it will never be this slow again. And, as technology continues to evolve, the way people talk, think and feel about it evolves, too. Whatever happens in 2019 and beyond, technology will continue to surprise and challenge us. The good news is that brands are becoming increasingly adept at managing that change and helping their audiences...

  • The fads, the fear, the future – what can we expect from tech in 2019?

    December 18, 2018

    Technology innovation and adoption is faster today than ever before. Developments that seem radical at first – and let’s face it, sometimes even scary – soon quickly become something we cannot imagine ever living without. Simply put, as tech continues to evolve, the way people talk, think and feel about it evolves as well. To better understand this evolution – and how brands should respond and plan for it – FleishmanHillard analyzed more than one...

  • PRedicting 2019: What’s next for… International Trade?

    December 17, 2018

    Uncertainty is the only sure bet If businesses depend upon certainty, they should prepare for an uncomfortable 2019. Perhaps the only sure bet is that the volatile, complex international trade landscape will continue, with even more pressure on the global rules-based trading system. Regardless of the Brexit outcome, after pronouncements that countries would line up to strike trade deals with the post-Brexit UK, reality will hit hard in 2019. Prime Minister Theresa May returned from...

  • PRedicting 2019: What’s next for… Social & Innovation?

    December 14, 2018

    Blurring some lines; redrawing others In 2019, the merging of social and retail will continue. There will be increased emphasis on ‘buy it now’ functionality in social content, with brands looking to focus on how they can create more personalised, conversion-driven content. We will see social platforms continuing to push forward with e-commerce offerings, we may see the launch of Instagram’s rumoured standalone IG Shopping app and Facebook will continue to experiment with innovative ad...

  • PRedicting 2019: What’s next for…Digital Entertainment?

    December 13, 2018

    Changing the channel Social media has revived broadcast ‘event TV’ in the past few years, now we should expect a return of favour: more and more struggling social platforms will use TV to re-engage a dwindling consumer base, launch a new spate of influencers and create new comms channels. Behemoths like Facebook and Instagram have found it a challenge to bring TV into their orbit, but Snapchat’s success in unscripted and news-based programming has seen...

  • PRedicting 2019: What’s next for… Analytics & Measurement?

    December 12, 2018

    A true reflection of PR’s power Real PR attribution. The media intelligence and evaluation industry has been trending this way for a few years now, but in 2019 expect all the major media measurement providers – Cision, Carma and Kantar Media – to be offering PR evaluation platforms that link brand/company media coverage to a brand/company’s website. So, why now, or more precisely, what took so long? There are a couple factors driving the trend...

  • PRedicting 2019: What’s next for… Luxury Communications?

    December 11, 2018

    The influencer game gets real In 2019 we predict a shift away from global faces and mainstream influencers like Chiara Ferragni from the luxe sector. As an industry we have created a monster when it comes to endorsements and the use of talent.  As a result, the use of celebs and influencers is often portrayed in a less authentic way. Take for example fragrances, one moment we see an influencer invited to launch or a...

  • PRedicting 2019: What’s next for…Crisis Communications?

    December 10, 2018

    Data breach regulations, and data breach fatigue Since the General Data Protection Regulation came into force on 25th May 2018, it’s been put to the test with a number of high profile breaches – from British Airways to Facebook to Superdrug.  In some quarters the regulation is seen as working: in September the FT carried the headline “The BA data breach shows that regulation works”. Its point was that historically companies have waited months, even...

  • PRedicting 2019: What’s next for…Sports Marketing?

    December 7, 2018

    Brands have long recognized that sport allows them to tell stories to a captive audience in an authentic, impassioned and credible way, albeit an audience increasingly stretched by the flood of messaging in this area. However, this is no longer enough. The next evolution of this, which the brave have already ventured into, is the requirement to take a stand and represent ‘something’. Philanthropy, cause and purpose through sport will become more and more prevalent...

  • PRedicting 2019: What’s next for…Purposeful Business?

    December 6, 2018

    Paul recently spoke at Ethical Corporation conference on why businesses are failing to beat climate change and why millennials are the key to winning. You can watch the 10 minute video here. Making the millennial manifesto everyone’s manifesto 2019 will be the year of the purposeful millennial. Why? Two simple reasons. First, because the Brexit-voting Boomer generation has failed to deliver the economic change their generation promised. Second, because by 2025, millennials will make up...