Archive

Opinions

  • TechMunch: Proving how effective communications drives B2B technology sales

    May 2, 2019

    Whether you’re working in retail, healthcare, property or sports, technology plays a crucial role in producing, delivering and marketing your products and services. The hardware and software that a business uses plays a key role in determining future success, and this is upping the ante for businesses looking to technology to give them the edge. For B2B marketers and communications professionals this presents big opportunities, but new challenges too. Faced with winner-takes-all market dynamics, today’s...

  • How effective communications impacts the B2B technology sales funnel

    May 1, 2019

    Whether you’re working in retail, healthcare, property or sports, technology plays a crucial role in producing, delivering and marketing your products and services. The hardware and software that a business uses plays a key role in determining future success, and this is upping the ante for businesses looking to technology to give them the edge. Faced with winner-takes-all market dynamics, communications functions today are under significant pressure from the C-Suite to prove how they help...

  • Data-driven creative is not the ideal, it is the norm

    April 29, 2019

    Raise your hand if you’ve ever asked, or been asked, the following to your team or your agency: “hey we need some stats / research that supports our creative.” Don’t worry, no one is watching. You can admit that this has happened. When you’ve worked in PR and comms for as long as I have, you can understand, to a certain degree, why this happens. PR and comms professionals are under immense pressure and are, rightly or...

  • TechMunch: Connecting Beyond Tech

    April 16, 2019

    When I was a teenager, thanks to my father’s career as an actor and voice-over, I earned my pocket money recording voice-overs for UK commercial radio stations. With the advent of cutting edge ISDN technology there was no need to travel: we could connect between our home studio (formerly the living room!) and station producers from Aberdeen to Exeter and everywhere in between. As a result, I built lots of working relationships with people I...

  • TechMunch: Gather round the fire kids – Big Data is going to tell a story

    April 12, 2019

    It’s ‘the new oil’; It’s ‘power’; It’s ‘beautiful’; It’s ‘the new currency.’ It’s data. With companies that trade in data comprising 4 of the top 5 on Interbrand’s Best Global Brands 2018 ranking, it’s easy to see why it’s considered such a valuable business commodity. Humanity has created more data in the past two years than in the past 200. We have a treasure trove (or a scrap heap - depending on your perspective) of...

  • Uncharted Waters: NATO and the future of UK defence policy

    April 10, 2019

    70 years ago, ten leading Western and European countries – led by the United States – signed the North Atlantic Treaty. In doing so, they forged a powerful alliance that successfully contained Soviet expansionism and moved the war-torn nations of Western Europe towards peace and security. Since then, Britain has continued to be a strong force on the global stage. Not only does the UK hold a permanent seat on the UN Security Council, it...

  • Uncharted Waters: Unlocking the Latin American Opportunity

    April 2, 2019

    Over the past 20 years we have witnessed a series of efforts by British politicians to reinvigorate the once great trade and diplomatic relationship between the UK and the countries in Latin America. But even with repeated attempts to generate bilateral investment, partner on foreign policy and collaborate on development and aid, has anything actually changed? In 2010, the then-Foreign Secretary William Hague delivered a speech at Canning House designed to kick off a new...

  • A new era of investor activism, a force for change?

    March 19, 2019

    Why ESG is the next big thing for shareholder engagement Investor activism is nothing new by any stretch of the imagination, having been personified by the siege antics of 1980s Wall Street caricatures. However, since then, there is growing evidence that shareholder activism has achieved acceptance as a legitimate investment strategy. For years, corporate boards and management have faced the daunting challenge of responding to and fending off threats from shareholder activists. Typically, this describes...

  • When Businesses Shout

    March 18, 2019

    (Phil Riggins, CEO & Founder, Brand Reputation Collective; Inge Wallace, Managing Director, European Association of Communication Directors; Paul Reza Afshar, Head of Purposeful Business, FleishmanHillard Fishburn) At a roundtable we co-hosted with the European Association of Communications Directors, we asked the UK’s leading communications professionals some big questions on purpose. Here's what they had to say... A new era of corporate democracy? The strongest point of consensus for our participants was that purpose can’t be a...

  • Reputation in an age of outrage

    March 15, 2019

    Reputation is increasingly an online phenomenon. That’s not to say reputation is only relevant online, or that it’s wholly built and destroyed online, but rather that it’s now largely mediated online. By this I mean that the choice of focus, the framing and speed of issues and the casting of villains and heroes happens first online, before being hashed out in newspapers, on broadcast and in politics. This is because the media agenda, and subsequently...