Archive

Opinions

  • The heightened importance of localisation during a global pandemic

    July 6, 2020

    By Claudia Bate, Head of Technology, Director and Partner I consider myself very lucky to have lived and worked in London, Paris, Rome and Singapore during my career. I have experienced different working cultures and approaches that have helped to shape my perspective and the counsel I now bring to my clients. Having advised technology brands headquartered all over the world – in UK, Germany, US, Singapore, China, Taiwan and Japan – I have always...

  • Fixing the roof whilst the sun is shining – why tech companies need to act now to consolidate their post-covid political capital

    June 12, 2020

    By Alex Burchill, Account Manager The impact of the Covid-19 pandemic on the political reputation of the technology industry has been nothing short of astonishing, but companies should be wary of heralding a “new normal” A change in Government attitude? Before the crisis, techlash was in full swing. Fueled by concerns over issues such as election interference, privacy and security concerns, (lack of) platform moderation and D&I challenges, consumers and decision makers alike were demanding...

  • The Challenges of Non-Essential Retail: What’s Next?

    June 10, 2020

    By Sarina Kiayani, Graduate Trainee COVID-19 has undoubtedly posed a significant challenge to the retail sector. With lockdown forcing the closure of several non-essential businesses, the business survival came down to three factors: their e-commerce operations, support from consumers and the state of their finances pre-lockdown. With the COVID-19 pandemic heightening the growth of e-commerce, along with continued uncertainty over the future of the UK’s relationship with the European Union, clear winners in retail will...

  • Travel & Tourism: Put people first and the rest will follow

    June 5, 2020

    By Rebecca Macintyre, Senior Account Executive  Travel and tourism was the first industry to be hit by Covid-19 and it will be the last to be freed. We already knew the industry was fragile in parts, with the collapse of some of the industry’s biggest and longest standing players. But Covid-19 has brought immense and unprecedented challenges. In the UK, Visit Britain has estimated that the pandemic could cost the tourism industry around £15bn in...

  • ‘Building Back Better’ in the Food and Drink Sector

    June 4, 2020

    By Victoria Murphy, Account Manager The impact of COVID-19 has been felt substantially across the food supply chain. Retailers have seen dramatic changes in the way consumers are shopping, eating out-of-home has been shut down and will feel very different upon reopening in the months to come, and food inequality has risen significantly as households feel the pressure to feed their families during lockdown. Whilst the current challenges faced by the industry are vast, every...

  • Changing voices of climate change

    June 2, 2020

    By Holly Rouse, Director & Partner Friday will be World Environment Day, with the annual awareness-raising initiative focused this year on nature. In these exceptional times, the COVID-19 pandemic has had a profound effect on nature and the environment in ways that we could never have been predicted in such as short space of time. From falling CO2 emissions to clearer waters and bluer skies. The question playing on our minds however, is whether COVID-19...

  • Pride 2020 may not be visible but it’s not lost its voice

    June 1, 2020

    By Christina Peach – Account Director, Diversity & Culture in Brand Marketing & Consumer, FleishmanHillard London, Co-Chair OPEN Pride UK + Allies, Top 10 LGBT+ Future Leader 2020 – British LGBT Awards As Pride month kicks off our focus turns to the LGBT+ community and the constant human endeavour for LGBT+ rights. Under normal circumstances brands and communities all over the world would be gearing up to launch experiential campaigns and organising their presence at Pride...

  • Why ESG will still matter post Covid-19

    May 13, 2020

    By Ludo Baynham-Herd, Associate Director – Financial Services Amid the severity of the global pandemic and economic uncertainty that lies ahead, many have questioned whether the recent rise of “ESG” (environment, social and governance) factors will dissipate as business, investors and governments focus on getting the global economy and equity markets back on a firm footing. However, as we head into AGM season it appears ESG has remained firmly on the agenda with some of...

  • Are you just plain boring?

    May 6, 2020

    Are you just plain boring? By Kev O'Sullivan, Executive Creative Director. “When will my life begin?” Mandy Moore laments via sing-a-long song in 2010’sTangled. If you haven’t seen it, now’s kinda the time. Based on the German fairy-talepro Rapunzel, by the Brothers Grimm no less, the protagonist knows a thing or two about being isolated – and while she didn’t have Microsoft Teams, Uber Eats or even a Bob Iger Masterclass subscription, she pulls out plenty of creative pursuits to tide her over: from...

  • A new world order? The geopolitical fallout from Coronavirus

    April 30, 2020

    A New world order?  The geopolitical fallout from Coronavirus. By Michael Hartt (Partner and Head of International Affairs) and Nick De Luca (Senior Partner) For 80 years, the complex web of multilateral institutions, governments and the private sector has led the effort to tackle the world’s pressing issues, from climate change to international trade to humanitarian crises. After more than a decade of diminished public confidence, COVID-19 means national government is back on top...