Archive

News & Opinions

  • ESEF; what it is, the initial impact and the future

    June 3, 2019

    Last week it became official that annual reports with fiscal years beginning on or after 1st January 2020 will need to be prepared in the ESEF format. But what is ESEF, how will this impact companies and their approach to reporting? ESEF The European Single Electron Format for annual reports - this new regulation will affect all listed businesses in the EU including FTSE100, 250 and Small Cap indices. AIM list companies will not be...

  • Looking ahead at the Conservative Leadership Contest

    May 31, 2019

    With the starting-gun fired, as many as 15 potential leadership candidates are under starter’s orders and expected to mount a leadership challenge for Theresa May’s crown, now that her resignation date has been announced for 7th June. Conservative MPs proudly consider themselves the most sophisticated electorate in the world – combining the cunning of Machiavelli with the hard-headed pragmatism of the most electorally successful political party in Western Europe. With such a crowded field, set...

  • In conversation with Richard Walker – taking positive action on environmental and social issues

    May 31, 2019

    Last week, FHF, alongside Omnicom’s One Hundred Agency, hosted the MD of Iceland Foods, Richard Walker, to discuss taking positive action on environmental and social issues. The conversation focused on the imperative for ethical and sustainable business. Here are three things that we learned from the discussion: You have to take customers and employees with you on the journey Implementing changes to the business by taking action on environmental and social issues must have the...

  • The balancing act of work life balance

    May 22, 2019

    As most thriving organisations hone in on a need to empower and motivate their talent, one could assume the notions of freedom, flexibility, productivity and profitability all sing from one melodic HR hymn sheet. From brainstorming on a beach to parenting with productive panache, countless “think pieces” would have you believe that the professional/personal pieces are falling into place. Especially across the developed world. Work-life integration – where flexible working, remote working and always-on media...

  • Seeing the Bigger Picture – Issue Two of We Are All Investors

    May 15, 2019

    Our next issue of We Are All Investors is now available. We Are All Investors combines thought leadership from across our agency discussing the components needed to succeed in investor relations. 'Seeing the bigger picture', our second issue continues to cover some of the most topics in currently, including ESG and impact investing, bringing the fun back into internal communications, the power of storytelling in annual reports and more. If you'd like to see how...

  • What’s Next? Youth & Culture Trends from our Consumer & Brand Marketing Team

    May 13, 2019

    As part of the Brand and Marketing Consumer practice, the Youth & Culture team are routinely researching generations and their culture to discover attitudes and truths. Whilst these are constantly evolving, we’ve identified a range of key cultural consumer trends that will shape how we work with brands and connect with people today. Love, Team Y*C   BUT FIRST, WHAT EXACTLY IS A TREND?  Trend /trɛnd/ a general direction in which something is developing or...

  • TechMunch: What we’ve learned about earned

    May 9, 2019

    They say you never forget your first – piece of coverage that is. Whatever your route into PR was, it’s likely one of the first tasks you were ever set was a media-relations one. Building a media list. Writing a pitch. Selling in a press release. Compiling a coverage report. And despite the rise of social media, digital platforms, user-generated content, influencers and even the notion of fake news, for me there’s still an unmistakable...

  • TechMunch: Proving how effective communications drives B2B technology sales

    May 2, 2019

    Whether you’re working in retail, healthcare, property or sports, technology plays a crucial role in producing, delivering and marketing your products and services. The hardware and software that a business uses plays a key role in determining future success, and this is upping the ante for businesses looking to technology to give them the edge. For B2B marketers and communications professionals this presents big opportunities, but new challenges too. Faced with winner-takes-all market dynamics, today’s...

  • How effective communications impacts the B2B technology sales funnel

    May 1, 2019

    Whether you’re working in retail, healthcare, property or sports, technology plays a crucial role in producing, delivering and marketing your products and services. The hardware and software that a business uses plays a key role in determining future success, and this is upping the ante for businesses looking to technology to give them the edge. Faced with winner-takes-all market dynamics, communications functions today are under significant pressure from the C-Suite to prove how they help...

  • Data-driven creative is not the ideal, it is the norm

    April 29, 2019

    Raise your hand if you’ve ever asked, or been asked, the following to your team or your agency: “hey we need some stats / research that supports our creative.” Don’t worry, no one is watching. You can admit that this has happened. When you’ve worked in PR and comms for as long as I have, you can understand, to a certain degree, why this happens. PR and comms professionals are under immense pressure and are, rightly or...