Archive

Reports

  • Will gen AI change the game? Understanding the hopes, fears and ambitions of communications and marketing decision-makers

    October 23, 2023

    It’s almost a year since generative AI exploded into our newsfeeds and onto the agendas of organisations from all sectors. Since then, we’ve been told that these tools could affect up to 300 million jobs, and even that AI technology could one day pose an existential threat to humanity.  The news cycle is moving so quickly and keeps throwing up compelling new developments – earlier this month, for example, the BBC said it was looking...

  • New multinational health equity report explores how different communities are impacted by health inequity

    September 12, 2023

    Discrimination and lack of trust are increasingly being recognized as critical factors in limiting important access to healthcare. This new multinational health equity report released today paints a vivid picture of the challenges faced and adds further data to support the need for action. A collaborative effort between agencies within the Omnicom PR Group, including FleishmanHillard, and The Atlantic, involving research among over 6,000 people from diverse communities in four countries. We would love to talk to...

  • Sustainability, Communications & Climate Confusion

    July 20, 2023

    This month, FH London's climate and sustainability unit reveal whether today's shopper is still prioritising sustainability as part of their purchasing decisions and what they want to hear from brands and businesses when it comes to sustainability claims on pack. Despite today’s tough economic climate, encouragingly over half (55%) still feel that sustainability is important with 51% prepared to pay more for products with an environmental benefit. Consumers are also clear about where they want...

  • Wondering what’s trending in the world of Food & Drink?

    June 13, 2023

    This month, the London FAB Brand Marketing team has taken a deep dive into what’s hot and what’s cooling down in the industry.  Featuring hyper-local as well as a global view on food and drinks trends, the report also looks at ingredients & manufacturing, market maturity and how influences are crossing borders and verticals – the menu of food trends has never been livelier!​ We also put a spotlight on the future of food culture, whether that’s...

  • INTRODUCING ‘THE YOUTH KALEIDOSCOPE’

    April 12, 2023

      FleishmanHillard’s global Culture Unit has released its latest report, ‘The Youth Kaleidoscope’ which sees Gen Alpha and Gen Z shapeshifting their quest for balance in today’s tumultuous conditions. The report’s findings show how the next generation are carving out their own paths, uncovering young people’s complex relationships with the digital age they inhabit, alongside the pressures and anxieties that are informing their mental health across three themes: Mind - Analyzing the landscape and challenges young...

  • Accent bias and language discrimination in the creative industries

    February 15, 2023

    Guest author: Bibi Hilton, CEO of Creative Access Accents and use of language are often seen (mistakenly) as a marker of class, level of education and socio-economic background. Creative Access, a leading social enterprise specialising in diversity and inclusion, partnered with FleishmanHillard UK to explore the extent and impact of this “language discrimination” on employer cultures, employees and aspiring employees and on the work they produce in the creative industries and beyond. Our research consisted...

  • Re-evaluating Employee Value Proposition for the new era of work

    November 18, 2022

    It’s time to let go of the idea of “employer brand.” You have only one brand — it’s what the world, employees, and prospective talent all see and interact with — and amid the tightest global labour market in decades, it must be thoughtfully established and maintained to attract all audiences. Instead, organizations should focus on defining their Employee Value Proposition (EVP) as the way to differentiate their unique talent offering, boost performance and engagement...

  • Introducing Generation Divided – Why we need to listen to them to bridge cultural gaps

    October 13, 2022

    What can we learn from the culture gap, and how could it help brands authentically communicate to their ever-broadening range of customers, audiences & communities? It’s strange to think this winter feels bleaker than the two preceding it – after two COVID-restricted Christmases, we should be looking forward to a sense of normality, and perhaps finally making the most of the hybrid world we now live in. Instead, what’s facing us is a crisis affecting...

  • Togetherness is one of the major aspects determining the health of a society and economy

    September 9, 2022

      Lauren Winter, global managing director of consumer culture and senior partner  Togetherness, or social cohesion, binds different groups, factions and demographics together, breaking down boundaries and fostering friendship, belonging and well-being. A variety of factors have combined to erode our sense of togetherness, including a breakdown of social trust and a reduction in cultural, economic and social experiences that are shared across different demographics. This is happening at the same time as consumers, shareholders and...

  • What does authenticity even mean (and why does it matter?)

    August 8, 2022

    It’s one of those words – like ‘insights’ – that’s often used and even more frequently claimed. It’s as if everyone knows that businesses and brands have to look and sound authentic to succeed, but nobody remembers quite what you have to do to actually be authentic. Politicians, influencers, business leaders all appear to know that ‘the public’ respond better, buy more, and vote for people or brands who’re authentic. But often as not, they...

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