Archive

Reports

  • Project Z: Understanding Gen Z

    August 1, 2019

    Gen Z, a generation hard to pin down and define. Born between the years 1995-2005, this is a generation that has grown up digital and within a bubble of political and economic uncertainty to now sit at the precipice of today’s culture. We know they’re breaking into the global workforce and surpassing millennials in terms of global population, with their spending power and influence edging closer. This is a generation in flux with so many...

  • Leading With Impact: FleishmanHillard Fishburn launches 2019 Authenticity Gap Report

    July 17, 2019

    Consumer expectations are higher than ever, and in an age of greater transparency and oversight, companies can no longer say one thing and do another. We expect organisations to be authentic and to have a point of view on the relevant topics that matter most and back up their  words with  action. If they fail to do so, trust will quickly erode and customers will move elsewhere. Campaigns such as Extinction Rebellion have driven climate change even higher up the global agenda, while issues...

  • TechMunch: FleishmanHillard launches new ‘Techlash’ report during London Tech Week

    June 13, 2019

    The great and good of the UK’s tech scene have descended on London this week for the annual London Tech festival. Discussing, learning and debating the latest developments and issues that concern the tech industry and the wider UK economy. There’s a lot to celebrate about the technology industry in the UK. According to Tech Nation’s 2018 report, the UK tech industry is expanding 2.6 times faster than the rest of the economy, with the...

  • Seeing the Bigger Picture – Issue Two of We Are All Investors

    May 15, 2019

    Our next issue of We Are All Investors is now available. We Are All Investors combines thought leadership from across our agency discussing the components needed to succeed in investor relations. 'Seeing the bigger picture', our second issue continues to cover some of the most topics in currently, including ESG and impact investing, bringing the fun back into internal communications, the power of storytelling in annual reports and more. If you'd like to see how...

  • How effective communications impacts the B2B technology sales funnel

    May 1, 2019

    Whether you’re working in retail, healthcare, property or sports, technology plays a crucial role in producing, delivering and marketing your products and services. The hardware and software that a business uses plays a key role in determining future success, and this is upping the ante for businesses looking to technology to give them the edge. Faced with winner-takes-all market dynamics, communications functions today are under significant pressure from the C-Suite to prove how they help...

  • The Millennial Manifesto for Businesses

    April 18, 2019

    A new generation is taking hold of business. They are the millennials, and in less than six years’ time they will make up 75% of the world’s working population. But their rise to power isn’t just a generational shift. Millennials are angry. They won’t have pensions, won’t have houses and will earn less than those before them. The ambitious environmental and social change their parents’ generation promised hasn’t fully materialised. The difference is, millennials are...