Archive

Reports

  • B2B Buying Guide 2022: The Impact of ESG on the B2B Buying Process

    April 6, 2022

    Purpose is Profit for B2B Companies Not long ago, most companies considered maximising profits as their principal purpose. Today, purpose has a higher meaning, and a company’s response to environmental, social and governance (ESG) issues is an increasingly important measure of its success. Employees, investors, and consumers are choosing to work with, invest in and buy from companies based on their responses to issues like racial and economic injustice, global conflicts and the climate crisis...

  • Tackling International Trade: How Business Can Navigate the Challenges in Trade through Communications

    January 28, 2022

    2021 proved to be another tumultuous year for business and the uncertainty looks to continue into 2022. Nowhere is this more evident than in international trade – which now touches almost all aspects of business and society. That makes it even more vital for companies to be communicating about their trade priorities, shaping trade policy, and advocating for solutions that ease trade barriers and disruption. In the UK in particular, the combined effect of the...

  • Ethics in Business — The Future of ESG and Sustainable Investing

    December 1, 2021

    The importance of business ethics Momentum is building as a rapidly growing number of consumers, governments, institutional investors and corporations acknowledge the financial as well as physical threats posed by environmental, social and governance issues, such as climate change, greenhouse emissions and reliance on a fossil fuel-based economy. Meanwhile, the global Covid-19 pandemic has intensified focus on societal responsibility and whether companies and business leaders are doing the ‘right thing’ through the crisis – by...

  • The Voice of the Climate Generation: Understanding Gen Z and Climate Comms

    September 16, 2021

    When it comes to ‘issues we care about’, the climate crisis is a uniquely oppressive force on a young person’s mind. Not because it threatens every society’s way of life. Not because it requires systemic changes to the way we eat, move and make things on a scale never seen before. And not even because we are aware that simply by going about our daily lives, we are contributing to the problem. It’s because we’re...

  • The Authenticity Gap: FleishmanHillard release global authenticity research

    June 9, 2021

    At its heart, authenticity is the fundamental alignment of who you claim to be and who you really are. If the two are at odds, no matter who you are, people will be let down or dissatisfied, and you won’t meet expectations. At FleishmanHillard, we call this the ‘Authenticity Gap’ and we’ve been measuring it since 2012, using the Nine Drivers of Authenticity that shape consumer perceptions and beliefs. Our rich research data allows companies...

  • FleishmanHillard release insurance company and brokers’ research

    April 27, 2021

    To better understand the insurance landscape through the eyes of key business decision-makers, we surveyed 200 decision-makers at organisations in the U.S. and UK at the end of 2020. This new insurance company and brokers’ research, 'The Changing Insurance Landscape and Advisory Role of the Broker', looks at responding to customer needs in light of COVID -19 and growing cyber disruptions. The results provide a clear view of the biggest concerns of the moment and...

  • Business Communication in the COVID-19 Era

    March 25, 2021

    It has been more than a year since coronavirus transformed our lives forever, both professionally and personally. With the new normal still unfolding, has the behaviour of UK business decision-makers continued to change since the pandemic first took hold? Developed in partnership with our TRUE Global Intelligence (TGI) team, our new report, Business Communication in the COVID-19 Era: Reflecting the new B2B Purchasing Paradigm, follows on from our report published in September 2020, The Power of...

  • Culture Trends Report 2021 – The Cultural Rate of Covid

    March 2, 2021

    Introducing our latest trend report, 'The cultural rate of Covid', authored by Head of Consumer and Brand Marketing, EMEA Lauren Winter. The report looks at how the cultural landscape has mutually shaped and been shaped by COVID-19 and how brands can understand the cultural shifts to have a dialogue with consumers with a new mindset. People took stock. They irrevocably changed. The new normal was ushered in. But ...the wave of human resistance to change is ever-present...

  • FleishmanHillard UK release new food and drink communications report

    February 23, 2021

    NAVIGATING A UNITED VS. DIVIDED NATION: FOOD & DRINK COMMUNICATIONS IN 2021 Coronavirus, climate change and Brexit have all had a profound impact on the way in which we purchase and consume our food and drink, as well as our outlook towards the sector in the UK. But these three forces have also all affected us in different, uneven, and unexpected ways. In this report, '‘Navigating a United vs. Divided Nation’, partner & EMEA lead...

  • FleishmanHillard Fishburn introduces Healthcare Six-Week Solutions

    November 18, 2020

    Since March, our Healthcare team has observed a number of things emerge in healthcare communications. Acting on their collective learnings, they have changing the way FleishmanHillard Healthcare package and deliver quick turnaround, business-critical projects. Clients can now purchase Healthcare Six-Week Solutions, based on the fact that it’s possible to do almost anything in six weeks. If you take longer, the variables can change.  FleishmanHillard Healthcare’s ‘six-week solutions’ offers a bespoke approach to address internal and external...

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