Digital and social media have transformed customer expectations and introduced an age of radical transparency. Smart organisations have bravely embraced this shift and broken through the cultural clutter to connect with, communicate to and serve their customers and stakeholders.
At FleishmanHillard Fishburn, our dedicated team of digital and social specialists understand how to connect the values of brands and organisations online with the values of their audience to create real passion, authentic exchange and what matters most – meaningful relationships. We seamlessly integrate specialist skills to deliver innovative, award-winning programmes that drive engagement and generate results for our clients.
Integrated global digital and social capabilities
We believe that intelligent content builds authority, driving engagement, conversation and community. Our dedicated content studio and content partnerships allow us to develop compelling content that activates stakeholders.
The heart of social is community
The heart of community is relationships. We believe social success is built upon a scalable foundation of internal governance, collaboration and best practices that set the appropriate guidelines of social engagement. Our consistent “drumbeat” approach to social engagement helps develop, nurture and protect relationships with key audiences and stakeholders across all channels.
Planning for intelligent content
Our approach to content strategy includes the research into, and activation of stories across paid, earned, shared and owned media channels to leverage the power of intelligent content and foster engagement, conversation and community. By developing programs that create a meaningful two-way dialogue with a velocity essential to today’s always-on world, our authentic, data-driven approach builds authority by delivering strategic and thoughtful content that effectively tell brand stories. Our approach to governance combines strategy with process development to establish a robust infrastructure among different business units and create workflows that maximize content management, distribution and performance.
Accelerating the success of content
Our strategic approach to paid media accelerates the success of our content programs by identifying key engagement opportunities and assessing message goals with comprehensive research. To increase reach among desired target audiences, we activate our media experts and analysts to constantly optimise copy, creative and platform priorities and ensure your content is visible, discoverable and appropriately amplified to increase staying power.
Smart analytics in an always-on world
Leveraging the speed and real-time nature of the online space, we use the right mix of people, processes and platforms to derive actionable insights and recommendations for clients. Our world-class research and analytics team helps clients connect the dots from a multitude of data points to tell their brand stories in a meaningful and impactful way.