Food, Agriculture and Beverage

Food is no longer just about sustenance or nourishment, convenience or cost. Today, what we eat reflects who we are and what we value. From investors to influencers, newsrooms to NGOs, politicians to the public, we want authenticity in our food and drink and we expect food and beverage companies to be authentic in their values and actions.

Our mix of experienced consultants have worked with businesses and organisations across the food chain. From producers to processors, manufacturers to retailers, we know how to create the right recipe to bring about the change our clients want to see.

Whether that’s helping senior leaders share a narrative around responsible drinking; helping policy-makers understand the real life barriers to early life nutrition; educating the public about the role sugar plays in the public health debate; aligning global purpose programmes with the concerns of local market stakeholders; shaping the market for products after we leave the EU; launching new products successfully or exceeding the expectations of those affected by product recalls and launches – our integrated teams deliver results that transform the commercial fortunes of our clients and the categories they operate in.

Case study

In 2016 pubs, bars and restaurants faced a nationwide crisis.

A planned revaluation of business rates meant many found themselves looking at substantial bill increases. Having to pay this all in one go meant many would have to forego investments in their business and in some cases cease trading.

Working with the ALMR (now UK Hospitality) we created a CorpComms award-winning campaign that used a winning mixture of political, media, social and grassroots lobbying techniques to challenge the government to rethink their decision and examine the way they dealt with appeals.

As a result, pubs and restaurants were the only businesses to receive sector specific relief in the 2017 Budget and the Government also committed to reform of the appeals process.

In addition, all the main political parties provided manifesto commitments during the General Election to undertake root and branch reform of the valuation system.

Services

All clients have access to our deep expertise in research, planning, strategy, execution and measurement and evaluation but we also offer in particular:

Audience insight

Narrative development

Crisis and issues management

Agenda setting campaigning