Media Training at FleishmanHillard Fishburn
We offer the best in bespoke, practical and realistic media training, adapted to clients’ exact needs.
Many of the world’s biggest and most successful companies use our team of experienced journalists to train their CEOs and other senior executives to perform brilliantly when engaging with the media – as well as all other external stakeholders.
Our Head of News, Peter Meikle, has 27 years’ experience working in TV news where he has led award-winning teams at Channel 4 News, ITV News and GMTV.
Peter and his team work closely with our clients before training to develop scenarios and interviews tailored exactly to their organisations’ current agenda. We guarantee to prepare business people to communicate in a controlled and captivating way while building their confidence and skill.
Pernod Ricard – the world’s second largest spirts and wine company – came to us to revamp and reengineer their executive training programme to give their leaders the skills to defend and promote the alcohol industry when talking to all stakeholders – including the media.
Working with Pernod Ricard’s Paris HQ, we created an 80-page workbook which provided the basis for the training that involves seven filmed practice interviews for each participant in a packed and intensely practical two-day programme.
The programme has now been rolled out globally as FHF trains bosses of Pernod Ricard Group and its affiliates across the world.
“I have done a training course before on the same subject but this was 100 times better.” Senior Executive, Corby Spirit & Wine, Canada.