Businesses who treat their brand and corporate reputations as two unrelated entities are increasingly finding themselves exposed. Consumers, stakeholders and influencers all expect a company’s purpose to be evident in, and aligned with, its products and brands. Authenticity – a true and evidenced commitment to embodying the company’s purpose – inside and beyond its walls – is fundamental to maintaining a strong reputation.
We have established teams that specialise in helping businesses build a lasting reputation. We offer clients guidance in defining their purpose, communicating it and aligning everything they do behind it. We fuel our strategies with our proprietary research into how businesses around the world are performing against their competitive set on all of the drivers of reputation. This research helps clients avoid what we call an Authenticity Gap.
Our senior client advisors craft campaigns to strengthen organisations’ licence to operate, providing much needed protection in this increasingly activist environment.
All clients have access to our deep expertise in research, planning, strategy, execution and measurement and evaluation but we also offer in particular:
|Strategic media relations
Industry leadership positioning
Crisis and issues management
Thought leadership and research