Archive

Group: Core Capabilities

  • EVP and Employer Branding

    November 11, 2022

    EVP & Employer Branding at FleishmanHillard UK The rules of engagement between employers and employees have been re-written, reinforced by a pandemic that has put the conduct of employers firmly under the spotlight, ushered in a new era of hybrid work and lifted the expectations of employees to new heights. As a result of this new dynamic and amidst a ‘permacrisis’ of external pressures, it’s never been tougher for employers to effectively attract, engage and...

  • Diversity, Equity and Inclusion

    April 26, 2021

    Diversity, Equity & Inclusion (DE&I) at FleishmanHillard True MOSAIC, is a global FleishmanHillard practice dedicated to providing expert, timely, strategic counsel on diversity, equity & inclusion (DE&I). DE&I is more than an internal communications strategy for strengthening a company’s culture. It is a critical component of a company’s corporate strategy – central to reputation building and essential for stakeholder engagement. DE&I is now a differentiator of a company’s value proposition – a litmus test for...

  • COP Unit

    January 15, 2021

    COP Unit at FleishmanHillard FleishmanHillard has a dedicated expert team to advise clients on their communications and public affairs engagement in the lead-up to, during and after COP27 in Sharm El Sheikh, as well as ahead of COP28 in Dubai. Our COP Unit possesses substantial experience advising and implementing campaigns for clients on a range of environmental issues. Even amidst global geopolitical, economic, and social challenges, the expectation for corporates, governments and multilateral organisations to...

  • Content Marketing

    November 16, 2020

    Content Marketing at FleishmanHillard UK Many claim to do content marketing, but few do it well. To achieve truly global content marketing, you need specialists in market research, practitioners in content production, and exponents of the latest digital marketing trends. We are all those things and more. Our TRUE Global Intelligence team allows us to understand audiences and their needs - no matter where they are. Our strategists and producers create content that appeals uniquely...

  • Social and Digital

    January 27, 2020

    Social and Digital at FleishmanHillard UK Our team of digital specialists live and breathe the space. As strategists, content creators, and media buyers, we work with you to translate your marketing and communications goals into the right platforms, target audiences, pieces of content, and KPIs so your marketing shows a trackable impact, no matter what your sales funnel or consumer journey may look like. Our team of experts has created a diverse range of channel...

  • Research, Analytics and Measurement

    January 27, 2020

    Research, Analytics & Measurement at FleishmanHillard UK Our vision is to be truth-seekers, always striving to identify meaningful connections among disparate sources of information, research and data, and create a culture of continuous learning and diversity of knowledge. As part of the FleishmanHillard network, ‘True Global Intelligence’, our approach is rooted in the belief that effective research, analytics and evaluation is a blend of rigour and flexibility, consistency and customisability. Using careful data gathering and...

  • Reputation Management

    January 27, 2020

    Reputation Management at FleishmanHillard UK Businesses who treat their brand and corporate reputations as two unrelated entities are increasingly finding themselves exposed. Consumers, stakeholders and influencers all expect a company’s purpose to be evident in, and aligned with, its products and brands. Authenticity – a true and evidenced commitment to embodying the company’s purpose - inside and beyond its walls - is fundamental to maintaining a strong reputation. We have established teams that specialise in...

  • Purposeful Business

    January 27, 2020

    Purposeful Business at FleishmanHillard UK We believe purpose is a company’s intrinsic reason for being, which goes beyond delivering profits and value for shareholders. It unifies all stakeholders while embodying a company’s role in the broader economic, societal or environmental context. Simply put, it’s why you do what you do. To be authentic and deliver real change, a company’s purpose has to be aligned with the core business, championed throughout the organisation, and measurable. We...

  • Public Affairs

    January 27, 2020

    Public Affairs at FleishmanHillard UK We’re the agency for political change. Every day we work with our clients to change stakeholder perceptions, promote the policy change they want to see and fight the change they don’t. We are set apart by our communications approach to public affairs. This means we are strategic - guiding our clients towards clear goals, asks and messages; integrated - using the full suite of communications channels, from traditional stakeholder engagement...

  • Medical Education

    January 27, 2020

    Medical Education at FleishmanHillard UK Our Medical Education (MedEd) team specialises in direct-to-physician educational communications, including publications for peer-reviewed medical journals, stand-alone meetings and activities at international medical congresses. Working within the regulations that govern this sector, we help our clients communicate with physicians the latest data that inform best practice in the diagnosis and management of medical conditions, so enabling them to provide the best care for their patients. Services Strategic communications planning Publications...

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