Archive

Consumer

  • Togetherness is one of the major aspects determining the health of a society and economy

    September 9, 2022

      Lauren Winter, global managing director of consumer culture and senior partner  Togetherness, or social cohesion, binds different groups, factions and demographics together, breaking down boundaries and fostering friendship, belonging and well-being. A variety of factors have combined to erode our sense of togetherness, including a breakdown of social trust and a reduction in cultural, economic and social experiences that are shared across different demographics. This is happening at the same time as consumers, shareholders and...

  • No time to lie: Gen-Z’s perspective on corporate greenwashing

    July 15, 2022

    TJ Jordan, Creative and Caitlin Whyte, Account Manager Authentic Action With the increase in demand for global brands to be more sustainable, how many brands are actually living up to their claims of committing to green practice? In recent times, the term ‘greenwashing’ has been used to describe companies that purport to be environmentally conscious for marketing or reputational purposes, but their action does not reflect the message they are communicating. Research shows that Gen-Z...

  • FleishmanHillard Unveils Culture Unit and announces new partnership with UN Women’s Unstereotype Alliance

    February 1, 2022

    FleishmanHillard announces the launch of the Culture Unit, a team within Brand Marketing dedicated to analysing consumer behavioural trends and insights to help counsel clients on how to position a brand, product or organisation in relation to any number of defined profiles. The Culture Unit consists of global behavioural change cultural strategists looking at fringe culture to enable clients to respond to the challenges of today and tomorrow. Acting as a springboard between data and creative, the...

  • FleishmanHillard brings the sounds of nature to COP26

    November 18, 2021

    FleishmanHillard UK unites two clients to bring the sounds of nature to COP26 and the rest of the world In the run-up to COP26, Conservation International briefed our Brand Marketing team to help amplify their attendance at the event and bring to life their ‘Nature is Speaking’ campaign. We knew it was going to be a huge challenge to get traditional media cut-through, get something off the ground with a tight turnaround AND create something...

  • Does ‘Buying British’ matter and what should we do about it?

    October 18, 2021

    It’s a well-worn narrative that simple changes to the way we shop and eat can benefit our health and happiness – as well as supporting local economies and the environment – and the UK National Food Strategy mentions the word ‘local’ no less than 100 times. But how do consumers themselves feel about buying homegrown produce, and what impact has the pandemic, climate change and Brexit had, if any, on our purchasing outlook? FleishmanHillard published...

  • Three trends shifting consumer purchase behaviour in a post-Covid era

    September 15, 2021

    The uncertainty of recent years has changed the way we think, feel, and talk about the brands we invest our hard-earned cash in. With consumers looking for more than just products that offer value for money, the pressure is on for brands to show true change and speak up about what they stand for. Importantly, there is a difference between what you think you are saying and what consumers actually see and experience – and...

  • Toward tangible change: the power of campaigning for modern sports activists

    August 26, 2021

    “Everything,” as the German novelist Thomas Mann observed, “is politics”. Sport in particular, with its enormous appeal across borders, cultures and classes, combined with the truly global reach of its showpiece events, is a very effective and oft-deployed diplomatic tool. As an industry or career, it is also intensely meritocratic. More than almost any other, its professionals have tended to be promoted and revered on account of their ability – rather than their race, class...

  • FleishmanHillard appoints Lauren Winter to Global Managing Director of Consumer Culture

    July 12, 2021

      EMEA head of brand and lifestyle, Lauren Winter has been appointed to the new role of global managing director of consumer culture in a move that puts culture at the heart of communications and campaign strategy at FleishmanHillard. As part of her new responsibilities, Lauren will counsel global clients and client leaders on key cultural movements, themes and creative solutions for campaigns, empowering client teams and the broader agency network to be fluent in...

  • YesAuto says yes to FleishmanHillard to lead its UK PR work

    May 7, 2021

    YesAuto, the online car marketplace has appointed FleishmanHillard UK to handle its consumer and corporate communications campaigns, following a 3-way competitive pitch. YesAuto, launched in the UK in 2020, is a website and app that connects buyers with dealers and car manufacturers through its innovative smart technology to make car buying simpler and more transparent. FleishmanHillard will work with YesAuto to run its press office and lead separate brand campaigns to further raise brand awareness...

  • A Wider Generation in Focus – Meet Gen C

    May 5, 2021

    Gen C is a generation undefined by their age, location or typical demographics.   Understanding audiences of today requires more than the broad filters and generalized pigeonholes we normally restrict them to – context and clarity are needed to truly understand what makes minds and hearts tick.   Last year, FleishmanHillard’s Youth & Culture specialism produced the 'Gen C – A New Virtual Sanity' research report, exploring the new cultural phenomenon of “Gen C” and researching...