Archive

Consumer

  • Why the technology sector must stay alert in 2021

    November 25, 2020

    By Matthew Rudman, Account Director, Technology  We’re coming to the end of a difficult year, and looking at the news, you might be thinking you can afford to relax a little in 2021. You’d be wrong. In recent weeks positive news around COVID-19 vaccine trials sent stock markets soaring, while emerging clarity in the outcome of the US elections has put an end to months of uncertainty. The year ahead may at least present fewer...

  • EMEA crisis lead, Judith Moore joins expert panel during Cyber Risk Summit

    November 19, 2020

    EMEA crisis lead, Judith Moore, joins an expert panel including Experian and Clyde & Co LLP during the NetDiligence® Cyber Risk Summit.  The online discussion entitled, 'The Evolution of Data Breach Consumer Response Plans', examines how crisis PR, legal, insurance and response teams partner to innovate responses to business/consumer preferences as the breach landscape alters, channels evolve and the digital space advances at speed. Re-watch the content     Contact us ...

  • Why understanding subconscious behaviour is the key to driving change in 2021 and beyond

    November 17, 2020

    By Nicole Harris, Research Manager, TRUE Global Intelligence ‘Tis the season! Nope, not Christmas (although I’m sure Michael Bublé is defrosting as I type) – November is Measurement Month. And like everything in the whirlwind of 2020, this year’s Measurement Month should take us all back to the drawing board of what really matters in the work that we do. AMEC’s Barcelona Principles 3.0, presented earlier this year, reiterated the importance of measuring not only PR...

  • FleishmanHillard Fishburn announces newly appointed Sports and Entertainment Lead

    November 9, 2020

    Our Consumer and Brand Marketing team has strengthened its sports sponsorship capabilities with the appointment of Sports and Entertainment Lead, Nick Palmer-Brown. Nick’s experience prior to joining FHF includes leading campaigns for brands such as 02, Adidas and Powerade. He will report into Lauren Winter, Head of Brand & Culture EMEA, who says: “I’m delighted to announce hiring Nick in this senior position within the team here at FleishmanHillard.  He’s perfectly aligned with the culture...

  • Brand Marketing & Consumer: Committing to long term change

    July 15, 2020

    In 2020 we’ve seen the world step up to spotlight systemic racism and the beginnings of a revolution for change for Black and Brown communities. During this time, we have been reflecting and have identified that there is an immediate two-fold problem: Brand responses are more performative than revolutionary, lacking the infrastructure in place to authentically comment on anti-racism The communications industry is still nowhere near being representative of the communities it serves Black Lives...

  • Maintaining relevance is essential for postponed and cancelled tournaments – here’s how to do it.

    July 13, 2020

    By Alastair Lyon, Senior Account Executive. Since the COVID-19 pandemic locked its talons into the sports industry, those involved in showcasing tournaments have been confronted by an array of sobering questions. One of the most under-discussed of these is how the many competitions that face their first ever ‘fallow year’, can remain relevant without any live action to satisfy fans with? Many of the organisers, brands and broadcasters to whom this article applies are struggling...

  • The heightened importance of localisation during a global pandemic

    July 6, 2020

    By Claudia Bate, Head of Technology, Director and Partner I consider myself very lucky to have lived and worked in London, Paris, Rome and Singapore during my career. I have experienced different working cultures and approaches that have helped to shape my perspective and the counsel I now bring to my clients. Having advised technology brands headquartered all over the world – in UK, Germany, US, Singapore, China, Taiwan and Japan – I have always...

  • The Challenges of Non-Essential Retail: What’s Next?

    June 10, 2020

    By Sarina Kiayani, Graduate Trainee COVID-19 has undoubtedly posed a significant challenge to the retail sector. With lockdown forcing the closure of several non-essential businesses, the business survival came down to three factors: their e-commerce operations, support from consumers and the state of their finances pre-lockdown. With the COVID-19 pandemic heightening the growth of e-commerce, along with continued uncertainty over the future of the UK’s relationship with the European Union, clear winners in retail will...

  • ‘Building Back Better’ in the Food and Drink Sector

    June 4, 2020

    By Victoria Murphy, Account Manager The impact of COVID-19 has been felt substantially across the food supply chain. Retailers have seen dramatic changes in the way consumers are shopping, eating out-of-home has been shut down and will feel very different upon reopening in the months to come, and food inequality has risen significantly as households feel the pressure to feed their families during lockdown. Whilst the current challenges faced by the industry are vast, every...

  • Pride 2020 may not be visible but it’s not lost its voice

    June 1, 2020

    By Christina Peach – Account Director, Diversity & Culture in Brand Marketing & Consumer, FleishmanHillard London, Co-Chair OPEN Pride UK + Allies, Top 10 LGBT+ Future Leader 2020 – British LGBT Awards As Pride month kicks off our focus turns to the LGBT+ community and the constant human endeavour for LGBT+ rights. Under normal circumstances brands and communities all over the world would be gearing up to launch experiential campaigns and organising their presence at Pride...