Archive

Creative

  • FleishmanHillard Fishburn’s Christopher Onderstall to judge inaugural Just.Marketing Awards

    December 7, 2020

    Partner and Director of Creative Studio at FleishmanHillard Fishburn, Christopher Onderstall is announced as a judge of the inaugural Just.Marketing Awards. The Just.Marketing Awards aim to champion the outstanding creative and strategic work that’s been at the core of business and brand marketing this year like never before. It’s open to entries from marketing agencies, in-house marketing departments, freelancers, digital agencies, and media owners.  Enter the awards before the deadline, 10th December here.  Contact us ...

  • Creativity festival adds FHF London creative director Nathan Woodhead to speaker line-up

    October 22, 2020

    FHF London creative director, Nathan Woodhead joins the stellar roster of outstanding speakers at this year's Creative Coalition 2020 festival of creativity, taking place online from 9th-11th November 2020. Nathan will be joined in conversation by beauty founder and tech entrepreneur, Sharmadean Reid MBE for 'A Case for Creativity', at 15.45 (BST) on Monday 9th November 2020. Tickets are available here. The Creative Coalition Festival is the UK's largest online event for the creative industries...

  • Maintaining relevance is essential for postponed and cancelled tournaments – here’s how to do it.

    July 13, 2020

    By Alastair Lyon, Senior Account Executive. Since the COVID-19 pandemic locked its talons into the sports industry, those involved in showcasing tournaments have been confronted by an array of sobering questions. One of the most under-discussed of these is how the many competitions that face their first ever ‘fallow year’, can remain relevant without any live action to satisfy fans with? Many of the organisers, brands and broadcasters to whom this article applies are struggling...

  • Are you just plain boring?

    May 6, 2020

    Are you just plain boring? By Kev O'Sullivan, Executive Creative Director. “When will my life begin?” Mandy Moore laments via sing-a-long song in 2010’sTangled. If you haven’t seen it, now’s kinda the time. Based on the German fairy-talepro Rapunzel, by the Brothers Grimm no less, the protagonist knows a thing or two about being isolated – and while she didn’t have Microsoft Teams, Uber Eats or even a Bob Iger Masterclass subscription, she pulls out plenty of creative pursuits to tide her over: from...

  • Data-driven creative is not the ideal, it is the norm

    November 7, 2019

    Raise your hand if you’ve ever asked, or been asked, the following to your team or your agency: “hey we need some stats / research that supports our creative.” Don’t worry, no one is watching. You can admit that this has happened. When you’ve worked in PR and comms for as long as I have, you can understand, to a certain degree, why this happens. PR and comms professionals are under immense pressure and are, rightly or...

  • From Grief to Opportunity: Brexit and the Creative Industries

    March 16, 2018

    This article was written for the Creative Industries Federation’s Brexit Conference on 15 March 2018, which FleishmanHillard Fishburn was delighted to sponsor. Tim Snowball spoke at the event in a session focused on how businesses are preparing for Brexit. In 1969, the Swiss psychiatrist Elisabeth Kübler-Ross published her famous work on the five stages of grief. Many in the creative industries might recognise the first four stages in their own reaction to the vote for...

  • Safety Instructions for Creative Daredevils

    June 2, 2015

    Everyone wants to run innovative, ground-breaking marketing and communications programmes. We all want to create beautiful campaigns that make a real impact on a brand or company. To ‘play it safe’ earns no bragging rights on the marketing playground. But so often, we follow a familiar course because we know it’s what’s worked for the brand before. We carry on because the audience eats it up; albeit sometimes like my finicky toddler son. We don’t bother...