November 16, 2020
The shortlist has been announced and we're thrilled to be finalists in three categories of this year's ICCO Global Awards! FleishmanHillard Fishburn has been shortlisted for: 'Best B2B Award' — Client: Noluma, Campaign: “Giving Milk Its Bottle Back”. 'Best Strategy and Evaluation in a Campaign Award' — Client: Noluma, Campaign: “Giving Milk Its Bottle Back”. 'Best Finacial Services Award' — Client: Santander, Campaign: “The Future of the Homeownership Dream”. Winners will be announced during a...
October 12, 2020
Brand and reputation are more vital than ever. Unsurprisingly, respondents in our recent FinTech report, 'Fintech Driving Global Change: Building a Better Future', identified customer experience as the most important thing to focus on as COVID-19 exposed some cracks in Fintechs' ability to service customers' needs. Expect to see further fall-out for companies that do not prioritise protecting their reputation as ethical businesses in the face of crisis. Brands must focus on maintaining an authentic...