Archive

Healthcare

  • What can the pandemic teach us about innovation in healthcare communications?

    November 24, 2020

    Dr Nick Stewart, FHF Healthcare “Out of adversity comes opportunity” – Benjamin Franklin’s words ring as true now as they have during the countless challenges that have faced society across the decades. Now, as health stakeholders focus on the challenges of vaccine roll-out, it’s a good time to consider how pandemic pressures have caused us to think and innovate differently. In the beginning, it seemed there was little room for new ideas. Fear kicked in...

  • Six things we’ve learned about healthcare communications in pandemic times

    November 5, 2020

    By John Gisborne, Chair of Healthcare, London and Jacqui Sanders, Head of Healthcare, London In recent months, anyone who is anyone in healthcare communications will probably agree with the following:  Nothing has stopped – programming has continued apace  Everyone pivoted quickly in March and then continued to innovate in terms of business planning and project delivery  Win strategies for virtual medical meetings were proved early – around the time of ACC.  Once it was clear that data could still be published...

  • PRedicting 2019: What’s next for… Healthcare?

    December 20, 2018

    Non-traditional evolving into the traditional These are some of the most exciting times in healthcare with some fairly important trends set to shape the sector in 2019. The development of new drugs (small molecules) is being expedited by new algorithms and machine learning from a new generation of specialist market entrants already doing important new deals with established players.  Elsewhere innovation continues in the biologic space, transforming outcomes in a number of therapeutic areas, especially...

  • TechMunch: Taking the temperature of Health Tech PR

    December 14, 2017

    When I started in tech PR seven years ago it was still regarded as a niche industry. My peers all ended up in consumer, fashion, sports or entertainment. Yet today, it seems every company wants to be considered a technology company - from accommodation providers (AirBnB) to transport companies (Uber) to food takeaway services (Deliveroo). For some products and industries, the link to tech can seem a little tenuous (connected hairdryers?) but there is one...

  • Demand for Always-on Healthcare – can industry keep up?

    August 10, 2015

    New research in the UK Digital Health Report, published by Push Doctor, shows that one in four people in the UK admit to self-diagnosing their illnesses online rather than making a doctor’s appointment.  The report found that 21.8% of people chose to diagnose their symptoms online because they were unable to get a doctor's appointment (11%) or because their GP wasn't available quickly enough (10.8%). It’s no surprise that ‘Doctor Google’ is often the first...

  • Why physical activity should not just start at 16

    June 17, 2015

    They’re out. Figures from Sport England’s latest Active People Survey have been released in the last week – and if you delve deeper than the headlines, they don’t make for fantastic reading. During the period from April 2014 to March 2015, 15.49 million people aged 16 years of over (35.5%) played sport for at least 30 minutes at ‘moderate intensity’ at least once a week. Whilst it represented an increase of 1.4 million compared with...

  • Why We Need a Physical Activity Revolution

    March 25, 2015

    Public opinion is changing. The role of physical activity and sport in ensuring a healthy and balanced life is now, finally, being heavily pushed in the media, by Public Health England, and the Department for Culture, Media and Sport. We like to think the tipping point was the All-Party Commission on Physical Activity. Established in the Autumn of 2013, the Commission heard from nearly 200 organisations and individuals across six evidence sessions and written submissions...