Archive

Measurement

  • Why understanding subconscious behaviour is the key to driving change in 2021 and beyond

    November 17, 2020

    By Nicole Harris, Research Manager, TRUE Global Intelligence ‘Tis the season! Nope, not Christmas (although I’m sure Michael Bublé is defrosting as I type) – November is Measurement Month. And like everything in the whirlwind of 2020, this year’s Measurement Month should take us all back to the drawing board of what really matters in the work that we do. AMEC’s Barcelona Principles 3.0, presented earlier this year, reiterated the importance of measuring not only PR...

  • Join FleishmanHillard, TRUE Global Intelligence for AMEC Measurement Month 2020

    November 11, 2020

    For this year’s AMEC Measurement Month 2020, Ben Levine Partner & Director of TRUE Global Intelligence leads an online interactive PR measurement Bootcamp with Jon Meakin, President North America at Clarity PR. Taking place during PRWeek Measurement Conference on Tuesday 17th November the session will take participants through key steps to optimise PR measurement and evaluation for their organisation. Register here. For Measurement Month, Ben also joins a panel event hosted by Rue Point Media...

  • PRedicting 2019: What’s next for… Analytics & Measurement?

    December 12, 2018

    A true reflection of PR’s power Real PR attribution. The media intelligence and evaluation industry has been trending this way for a few years now, but in 2019 expect all the major media measurement providers – Cision, Carma and Kantar Media – to be offering PR evaluation platforms that link brand/company media coverage to a brand/company’s website. So, why now, or more precisely, what took so long? There are a couple factors driving the trend...