Archive

Media Relations

  • Listening in lockdown: how the crisis helped refocus the journalist-PR relationship

    August 13, 2020

    By Amy Story, Account Manager, Technology. As PR professionals, our relationship with the British media is of course a fundamental part of our work, which, like so many aspects of our lives, has been drastically affected by the COVID-19 pandemic. With increased digitalisation, staff cuts at many outlets, and publications’ reliance on advertising revenue, we have had to quickly adapt the way we work to keep up with the changing media landscape. We are well...

  • Beyond fads and fears – What is the media’s role in the AI debate?

    November 23, 2018

    We’ve all read the news reports telling us how much of our job will be handled by a computer in a decade’s time – and there was that episode of Black Mirror that gave the whole country nightmares for a week. In this climate, it’s no wonder that there’s a fearfulness surrounding AI – the news and entertainment media are incredibly powerful in shaping popular perceptions of the technology, with hype and scaremongering often getting...