Archive

Navigating Covid-19

  • Public Affairs leaders are ready to make an impact in 2021

    January 15, 2021

    Tim Snowball, Head of Public Affairs, FleishmanHillard Fishburn At the end of 2020, FleishmanHillard Fishburn launched its first major survey of in-house public affairs leaders. We left most of the questions open-ended to allow respondents the freedom to share what was really on their minds. The participants covered a wide range of sectors. Most were not current FleishmanHillard clients. This is a summary of what we learned:   Brexit and Covid-19 made progress on wider...

  • New Year = New Approach to Public Affairs?

    January 11, 2021

    Liam McCloy, Partner, Public Affairs, UK Although the year is young, I'd like to offer the following thoughts on how businesses might develop their relationships with political decision-makers and opinion formers over the year ahead: False dawns v. new horizons With a Brexit deal done, approved vaccines starting to roll out across the country and a global summit to host on climate change, Prime Minister Boris Johnson has been keen to trumpet 2021 as a year of opportunity for...

  • Biden and Britain: Can the Special Relationship be Built Back Better?

    December 17, 2020

    By Michael Hartt, Partner and Head of International Affairs, London Fireworks in London, church bells in Paris, and celebrations in the streets of Berlin. While the reaction across Europe to the election of Joe Biden and Kamala Harris may have been exaggerated – American media would benefit from a search for “Guy Fawkes Night” – there’s no question that their victory was warmly welcomed by many political leaders and citizens on this side of the...

  • Three Key Media Trends Powering PR in 2021

    December 4, 2020

    Three Key Media Trends Powering PR in 2021 By Jonny Kehoe, Account Director and Media Specialist As we tiptoe towards the end of what can only be described as a life-changing year, it’s impossible not to stop and think about how much the media industry has been transformed. In some cases, the landscape has changed beyond recognition and this evolution shows no sign of stopping. Here we examine three key media trends to monitor as...

  • Why the technology sector must stay alert in 2021

    November 25, 2020

    By Matthew Rudman, Account Director, Technology  We’re coming to the end of a difficult year, and looking at the news, you might be thinking you can afford to relax a little in 2021. You’d be wrong. In recent weeks positive news around COVID-19 vaccine trials sent stock markets soaring, while emerging clarity in the outcome of the US elections has put an end to months of uncertainty. The year ahead may at least present fewer...

  • What can the pandemic teach us about innovation in healthcare communications?

    November 24, 2020

    Dr Nick Stewart, FHF Healthcare “Out of adversity comes opportunity” – Benjamin Franklin’s words ring as true now as they have during the countless challenges that have faced society across the decades. Now, as health stakeholders focus on the challenges of vaccine roll-out, it’s a good time to consider how pandemic pressures have caused us to think and innovate differently. In the beginning, it seemed there was little room for new ideas. Fear kicked in...

  • It’s time for creativity in PR to take front and centre stage, says FHF CEO and PRCA Global COVID-19 Communications Taskforce member, Jim Donaldson

    November 18, 2020

    Today the PRCA Global COVID-19 Communications Taskforce releases a new study and report sharing lessons from the pandemic gathered from insights taken from 75 industry leaders across 23 countries. The guide, 'How to recover fast from the pandemic: Lessons from communications leaders', showcases communications best practice during the crisis, and how communications can support businesses and organisations in recovery.  "It's time for creativity in PR to take front and centre stage", FleishmanHillard Fishburn CEO and Taskforce member, Jim Donaldson states.  The reports...

  • Six things we’ve learned about healthcare communications in pandemic times

    November 5, 2020

    By John Gisborne, Chair of Healthcare, London and Jacqui Sanders, Head of Healthcare, London In recent months, anyone who is anyone in healthcare communications will probably agree with the following:  Nothing has stopped – programming has continued apace  Everyone pivoted quickly in March and then continued to innovate in terms of business planning and project delivery  Win strategies for virtual medical meetings were proved early – around the time of ACC.  Once it was clear that data could still be published...

  • Restart & Recovery: Conservative Party Conference Boris’ big relaunch

    October 6, 2020

    By Tomos Davies - Director, Public Affairs.   The Conservative Party Conference, like so many aspects of daily life, was quite a different affair this year. Few public affairs practitioners will have mourned the tedium of attending the 8am fringe event, the customary rabble-rousing from the main conference hall or the warm (and cheap!) white wine. And whilst this year’s affair was devoid of the political theatre of previous conferences, the adulating Tory faithful and...

  • A Tricky Conservative Conference 2020 for International Trade

    October 5, 2020

    By Michael Hartt, Head of International Affairs, and Luke Downham, Senior Account Executive, Public Affairs.   This year’s Conservative Party Conference was meant to be a high-water mark of Boris Johnson’s leadership of a party grateful for the 80-seat majority he handed to them back in December. Instead of basking in the warm glow of an adoring party, the Prime Minister is faced with multiple crises and a battle to resurrect his premiership. With his...