Archive

Navigating Covid-19

  • Why the technology sector must stay alert in 2021

    November 25, 2020

    By Matthew Rudman, Account Director, Technology  We’re coming to the end of a difficult year, and looking at the news, you might be thinking you can afford to relax a little in 2021. You’d be wrong. In recent weeks positive news around COVID-19 vaccine trials sent stock markets soaring, while emerging clarity in the outcome of the US elections has put an end to months of uncertainty. The year ahead may at least present fewer...

  • What can the pandemic teach us about innovation in healthcare communications?

    November 24, 2020

    Dr Nick Stewart, FHF Healthcare “Out of adversity comes opportunity” – Benjamin Franklin’s words ring as true now as they have during the countless challenges that have faced society across the decades. Now, as health stakeholders focus on the challenges of vaccine roll-out, it’s a good time to consider how pandemic pressures have caused us to think and innovate differently. In the beginning, it seemed there was little room for new ideas. Fear kicked in...

  • It’s time for creativity in PR to take front and centre stage, says FHF CEO and PRCA Global COVID-19 Communications Taskforce member, Jim Donaldson

    November 18, 2020

    Today the PRCA Global COVID-19 Communications Taskforce releases a new study and report sharing lessons from the pandemic gathered from insights taken from 75 industry leaders across 23 countries. The guide, 'How to recover fast from the pandemic: Lessons from communications leaders', showcases communications best practice during the crisis, and how communications can support businesses and organisations in recovery.  "It's time for creativity in PR to take front and centre stage", FleishmanHillard Fishburn CEO and Taskforce member, Jim Donaldson states.  The reports...

  • Six things we’ve learned about healthcare communications in pandemic times

    November 5, 2020

    By John Gisborne, Chair of Healthcare, London and Jacqui Sanders, Head of Healthcare, London In recent months, anyone who is anyone in healthcare communications will probably agree with the following:  Nothing has stopped – programming has continued apace  Everyone pivoted quickly in March and then continued to innovate in terms of business planning and project delivery  Win strategies for virtual medical meetings were proved early – around the time of ACC.  Once it was clear that data could still be published...

  • Restart & Recovery: Conservative Party Conference Boris’ big relaunch

    October 6, 2020

    By Tomos Davies - Director, Public Affairs.   The Conservative Party Conference, like so many aspects of daily life, was quite a different affair this year. Few public affairs practitioners will have mourned the tedium of attending the 8am fringe event, the customary rabble-rousing from the main conference hall or the warm (and cheap!) white wine. And whilst this year’s affair was devoid of the political theatre of previous conferences, the adulating Tory faithful and...

  • A Tricky Conservative Conference 2020 for International Trade

    October 5, 2020

    By Michael Hartt, Head of International Affairs, and Luke Downham, Senior Account Executive, Public Affairs.   This year’s Conservative Party Conference was meant to be a high-water mark of Boris Johnson’s leadership of a party grateful for the 80-seat majority he handed to them back in December. Instead of basking in the warm glow of an adoring party, the Prime Minister is faced with multiple crises and a battle to resurrect his premiership. With his...

  • Fighting the ‘war’ on climate emergency

    September 15, 2020

    By Grace Duncan, Senior Account Executive. In the last few months, institutions have talked about the ‘war’ on COVID-19 and our ‘front-line heroes’ fighting a ‘deadly enemy’. While there has been debate about whether referring to a virus as if we were approaching World War Three is appropriate, it prompted rational and immediate reaction. With COVID-19 guidelines changing, the language change, and crucially the need for the public to react to that language change, has...

  • Navigating Covid-19: PR in Lockdown with FleishmanHillard Fishburn

    September 15, 2020

    Navigating Covid-19: PR in Lockdown with FleishmanHillard Fishburn, CEO Jim Donaldson   Our CEO and PRCA Chairman, Jim Donaldson, features in a new episode of the PRCA's 'PR in Lockdown' podcast series. A guide to the PR and Communications industry post-lockdown that aims to share valuable experience and knowledge from the industry’s leaders.   Tune in to hear Jim talk through his experiences of leading FHF London through the height of the COVID-19 pandemic, including handling the transition...

  • Communicating through a time of change: tracking the B2B buyer’s evolving needs through a pandemic and beyond

    September 7, 2020

    If the past few years weren’t evidence enough, 2020 has confirmed once and for all that predicting the future is a mug’s game. Businesses from all sectors have shown incredible resilience and resourcefulness in the face of the challenges posed by the Covid-19 pandemic, with the success of some previously unimaginable developments – such as mass home-working in many industries – surprising employers and their staff alike. Time will tell how these changes play out...

  • Listening in lockdown: how the crisis helped refocus the journalist-PR relationship

    August 13, 2020

    By Amy Story, Account Manager, Technology. As PR professionals, our relationship with the British media is of course a fundamental part of our work, which, like so many aspects of our lives, has been drastically affected by the COVID-19 pandemic. With increased digitalisation, staff cuts at many outlets, and publications’ reliance on advertising revenue, we have had to quickly adapt the way we work to keep up with the changing media landscape. We are well...