Archive

Navigating Covid-19

  • Insights on the impact of COVID-19 on UK food, beverage and agriculture business communications

    July 20, 2020

    The long-lasting effects that the COVID-19 pandemic could have on our food supply chain have been brought into focus.   To discusses new perspectives on how COVID-19 is reshaping communications in food, drink and agribusiness, how organisations have responded to the virus and insights to help inform the communications strategies that FAB businesses should adopt, the food, beverage and agriculture experts at FleishmanHillard Fishburn release, ‘Food for Thought’ magazine. Contact us...

  • Maintaining relevance is essential for postponed and cancelled tournaments – here’s how to do it.

    July 13, 2020

    By Alastair Lyon, Senior Account Executive. Since the COVID-19 pandemic locked its talons into the sports industry, those involved in showcasing tournaments have been confronted by an array of sobering questions. One of the most under-discussed of these is how the many competitions that face their first ever ‘fallow year’, can remain relevant without any live action to satisfy fans with? Many of the organisers, brands and broadcasters to whom this article applies are struggling...

  • Don’t dismiss the tin foil hat: what communicators can learn from conspiracy theories

    July 8, 2020

    By Charlie Crossley, Account Manager  Misinformation can do massive damage to an organisation’s name. Good reputations are hard-earned, but audiences can be quick to judge. Rumours or half-truths can undermine years of hard work in an instant. Conspiracy theories are arguably the most extreme form of misinformation. These campaigns often start at the grassroots level, based on unfounded or unscientific claims, yet can grow to have global influence. One theory currently circulating contends that the...

  • The heightened importance of localisation during a global pandemic

    July 6, 2020

    By Claudia Bate, Head of Technology, Director and Partner I consider myself very lucky to have lived and worked in London, Paris, Rome and Singapore during my career. I have experienced different working cultures and approaches that have helped to shape my perspective and the counsel I now bring to my clients. Having advised technology brands headquartered all over the world – in UK, Germany, US, Singapore, China, Taiwan and Japan – I have always...

  • Fixing the roof whilst the sun is shining – why tech companies need to act now to consolidate their post-covid political capital

    June 12, 2020

    By Alex Burchill, Account Manager The impact of the Covid-19 pandemic on the political reputation of the technology industry has been nothing short of astonishing, but companies should be wary of heralding a “new normal” A change in Government attitude? Before the crisis, techlash was in full swing. Fueled by concerns over issues such as election interference, privacy and security concerns, (lack of) platform moderation and D&I challenges, consumers and decision makers alike were demanding...

  • The Challenges of Non-Essential Retail: What’s Next?

    June 10, 2020

    By Sarina Kiayani, Graduate Trainee COVID-19 has undoubtedly posed a significant challenge to the retail sector. With lockdown forcing the closure of several non-essential businesses, the business survival came down to three factors: their e-commerce operations, support from consumers and the state of their finances pre-lockdown. With the COVID-19 pandemic heightening the growth of e-commerce, along with continued uncertainty over the future of the UK’s relationship with the European Union, clear winners in retail will...

  • Travel & Tourism: Put people first and the rest will follow

    June 5, 2020

    By Rebecca Macintyre, Senior Account Executive  Travel and tourism was the first industry to be hit by Covid-19 and it will be the last to be freed. We already knew the industry was fragile in parts, with the collapse of some of the industry’s biggest and longest standing players. But Covid-19 has brought immense and unprecedented challenges. In the UK, Visit Britain has estimated that the pandemic could cost the tourism industry around £15bn in...

  • ‘Building Back Better’ in the Food and Drink Sector

    June 4, 2020

    By Victoria Murphy, Account Manager The impact of COVID-19 has been felt substantially across the food supply chain. Retailers have seen dramatic changes in the way consumers are shopping, eating out-of-home has been shut down and will feel very different upon reopening in the months to come, and food inequality has risen significantly as households feel the pressure to feed their families during lockdown. Whilst the current challenges faced by the industry are vast, every...

  • Changing voices of climate change

    June 2, 2020

    By Holly Rouse, Director & Partner Friday will be World Environment Day, with the annual awareness-raising initiative focused this year on nature. In these exceptional times, the COVID-19 pandemic has had a profound effect on nature and the environment in ways that we could never have been predicted in such as short space of time. From falling CO2 emissions to clearer waters and bluer skies. The question playing on our minds however, is whether COVID-19...

  • What lessons did we learn from the last global financial crisis?

    June 1, 2020

    The impact of COVID-19 on businesses worldwide is not to be underestimated. Many economies will be pushed to the brink. Over a decade ago, the financial crash of 2008 forced the world to face another pivotal moment. What lessons did we learn from the last global financial crisis and how will the communications recovery differ this time around?  ‘After the Crisis: New Rules, Old Lessons’ asks experts from across FleishmanHillard Fishburn to share their thoughts on the communications challenges and opportunities corporate businesses face today, and how the recovery...