Archive

Navigating Covid-19

  • Work in a post-Covid era: two years later, what does it mean?

    March 18, 2022

    I was reminded that this week heralds the second anniversary of all of us working from home and moving to a working world that is changed forever. I remember being both anxious about how I could run a business with everyone working remotely, but also being confident that it was only going to be a few weeks – a few months at most – and that we would all be back in the office by...

  • Early-career mental health in a hybrid world

    February 25, 2022

    Entering a Hybrid World: How can we support the Mental Health of those new to the workplace? Starting a new job is difficult. We all know that. Whether it’s learning how to use new software, understanding a new culture, or even just making new connections in the office, it brings with it a host of technical, social, and mental challenges. But what makes starting a new job even harder is being 100 miles away from...

  • The Transatlantic Takeover: Gen Z are looking to American sports for their sports fix

    February 22, 2022

    On February 13th, America’s City of Angels welcomed America’s finest athletes for Super Bowl LVI , Los Angeles’s first since 1993. Almost everyone in the USA was watching, all envious of the fans witnessing an L.A. Rams victory inside their shiny new home stadium. But this year, it wasn’t just fans throughout America seething with jealousy. Across the pond, a hefty UK faction of Generation Z (16–24-year-olds) were too. In 2021, FleishmanHillard’s Sports and Entertainment...

  • Tackling International Trade: How Business Can Navigate the Challenges in Trade through Communications

    January 28, 2022

    2021 proved to be another tumultuous year for business and the uncertainty looks to continue into 2022. Nowhere is this more evident than in international trade – which now touches almost all aspects of business and society. That makes it even more vital for companies to be communicating about their trade priorities, shaping trade policy, and advocating for solutions that ease trade barriers and disruption. In the UK in particular, the combined effect of the...

  • Why it’s time to invest in your employer brand

    January 17, 2022

    Employees have, and always will be (for the most part), at the heart of every business. Yet most employers don’t actively curate an employer brand to help them reach and engage the best talent. Fewer still see the strategic links between their employer brand, business performance and corporate reputation. But that is beginning to change. Employer brand is climbing up the priority list; driven by behavioural changes in talent markets across the world, increased expectations...

  • Personalised products and a flurry of investments: Top 3 trends for fintech in 2022

    December 16, 2021

    As another year of hyper-digitisation draws to a close against the backdrop of COVID-19, the fintech sphere is set to unlock further opportunities for consumers and businesses in 2022. Data will lie at the heart of more personalised customer products and services, while businesses look to evolve their growth strategies to cater for the changing tech landscape. I’ve looked into my own crystal ball, while tapping up key experts in the space, to predict what lies ahead for fintech in 2022 and beyond:   A boost for BNPL  Often placed under the microscope by personal finance and tech critics...

  • COP26 Wrap-up: Five Priorities for Climate Engagement in 2022

    December 3, 2021

    Seizing the Post-COP26 Communications Mandate After an intense two weeks at COP26 in Glasgow, the world’s climate advocates, scientific experts and policy gurus have earned a welcome respite. But as stated repeatedly by attendees, the hard work is just beginning. That’s even more true for the private sector, which will be expected to lead the charge to develop new technologies, improve supply chains, and make even greater commitments to cut their carbon footprint. So how...

  • How to crack the ‘chicken and egg’ supply chain communications challenge

    December 1, 2021

    Rebecca Cheung, account director Challenges to supply chains within the food and drink industry have been under the spotlight recently, with contributing factors including Covid-19, Brexit, inflationary pressures, and difficult labour market conditions; these issues aren’t going away any time soon. Take the poultry supply nightmare and its impact on quick-service restaurants (QSR) as a case in point. The QSR sector has been hit with a chicken shortage not once but twice in the last...

  • Ethics in Business — The Future of ESG and Sustainable Investing

    December 1, 2021

    The importance of business ethics Momentum is building as a rapidly growing number of consumers, governments, institutional investors and corporations acknowledge the financial as well as physical threats posed by environmental, social and governance issues, such as climate change, greenhouse emissions and reliance on a fossil fuel-based economy. Meanwhile, the global Covid-19 pandemic has intensified focus on societal responsibility and whether companies and business leaders are doing the ‘right thing’ through the crisis – by...

  • The paradox of communicating CSR: Managing the paradox

    November 10, 2021

    Many companies try to improve their image by communicating their involvement in socially responsible activities. This often arouses scepticism rather than achieving the intended goal. In this series, we explore ways to successfully manage the predicament. Join us on Tuesday 16 November 2021 at 2pm (GMT) for a webinar panel of speakers comparing real-life experiences on the challenges of building trust with their audiences when communicating CSR. Managing the paradox In post 5. 'True engagement' we...