Archive

Purposeful Business

  • FleishmanHillard Fishburn launches COP26 Unit

    November 23, 2020

    With one year to go until the 2021 United Nations Climate Change Conference in Glasgow, FleishmanHillard Fishburn has launched a dedicated COP26 unit to advise its UK and global clients in the lead up to, during and after the COP26 meeting. The cross-practice, fully integrated team brings together senior advisers with extensive experience in environment and sustainability issues from across the business, spanning corporate reputation, public affairs, international affairs, digital and social, and content strategy...

  • Sustainability series: Fighting the war on climate emergency

    September 24, 2020

    Carly Hilkin, Associate Director In times of hardship, community is more important than ever. We go to those around us for support, both out of necessity and a collective appreciation for what’s hit us. And this has never been truer than now, with COVID-19. Around the world, countless aid groups have been created to look after the most vulnerable in our communities – volunteering to pick up shopping, deliver medicines and personal protection equipment, the...

  • Fighting the ‘war’ on climate emergency

    September 15, 2020

    By Grace Duncan, Senior Account Executive. In the last few months, institutions have talked about the ‘war’ on COVID-19 and our ‘front-line heroes’ fighting a ‘deadly enemy’. While there has been debate about whether referring to a virus as if we were approaching World War Three is appropriate, it prompted rational and immediate reaction. With COVID-19 guidelines changing, the language change, and crucially the need for the public to react to that language change, has...

  • Changing voices of climate change

    June 2, 2020

    By Holly Rouse, Director & Partner Friday will be World Environment Day, with the annual awareness-raising initiative focused this year on nature. In these exceptional times, the COVID-19 pandemic has had a profound effect on nature and the environment in ways that we could never have been predicted in such as short space of time. From falling CO2 emissions to clearer waters and bluer skies. The question playing on our minds however, is whether COVID-19...

  • Does Purpose matter in a pandemic-world?

    April 24, 2020

    By Holly Rouse, Director & Partner Purposeful Business Crises often bring out the worst, but also the best, in people. And businesses are no different. Before Covid-19, some started to question whether business Purpose was still relevant. While consumers expected businesses to play an active role in shaping society, there were doubts on whether companies were really meeting this expectation. Studies showed that many businesses were struggling to articulate, much less live, their Purpose. Just...

  • The Covid-19 pandemic: lessons for the climate crisis

    April 6, 2020

    By Daniel Silberhorn, Corporate Communications and Sustainability Managing Supervisor With COVID-19, we experience a major crisis – but we act. Politicians listen to the voice of science and put clear, binding rules in place that turn daily life upside down. With some countries being more consequent and clear than others. Rather than protesting, the majority of people comply; many acting as effective multipliers for the official message. Even though the measures dramatically limit personal freedom...

  • Davos Digest 2020: Issue Four

    January 24, 2020

    Finally, it's over! Is it us or is it just exhausting watching the endless proclamations from companies that really should have done a lot more, a lot sooner? Oh. To be fair, this year has been a welcome relief from the empty promises of yesteryear. Finally, there is something to get our teeth into. Yes, we had slightly gimmicky gestures as a group of young activists were invited to the hallowed slopes but we also...

  • Davos Digest 2020: Issue Three

    January 24, 2020

    Look at the colleague sitting next to you, and rate how important they are on a scale of one to seven. Then tell them. Awkward, right? Well, yesterday we learned that WEF organisers secretly categorise their elite delegates numerically from one to seven based on their “position level.” To be a ‘one’, think top executive or head of state. Two? Senior executive or prime minister. Feel then for poor Ivanka Trump who was apparently a...

  • Davos Digest 2020: Issue Two

    January 23, 2020

    On Wednesday the rich, the powerful, and thought leaders young and old woke up to another glorious day in Switzerland packed full of more photo ops, backroom backslapping and heated debates on the key topics of the day. President Trump continued to steal the spotlight on WEF day 2, using the global stage to lambast his domestic political opponents – referring to his impeachment trial as a hoax. He also couldn’t escape the Swiss ski...

  • Davos Digest 2020: Issue One

    January 22, 2020

    Welcome to day one of FleishmanHillard’s Davos Digest 2020. The World Economic Forum 2020 is upon us, and once again the quiet Swiss ski resort of Davos is engulfed in a perfect storm of political intrigue, corporate PR announcements, and incongruous A-list celebrities – same story, different year, right? Wrong: tensions in the Middle East are at an all-time high, wildfires continue to overwhelm large parts of Australia, China is dealing with a slowing economy...