Archive

Tech

  • Why the technology sector must stay alert in 2021

    November 25, 2020

    By Matthew Rudman, Account Director, Technology  We’re coming to the end of a difficult year, and looking at the news, you might be thinking you can afford to relax a little in 2021. You’d be wrong. In recent weeks positive news around COVID-19 vaccine trials sent stock markets soaring, while emerging clarity in the outcome of the US elections has put an end to months of uncertainty. The year ahead may at least present fewer...

  • FleishmanHillard Fishburn report questions FinTech leaders from across the globe

    October 12, 2020

    Brand and reputation are more vital than ever. Unsurprisingly, respondents in our recent FinTech report, 'Fintech Driving Global Change: Building a Better Future', identified customer experience as the most important thing to focus on as COVID-19 exposed some cracks in Fintechs' ability to service customers' needs. Expect to see further fall-out for companies that do not prioritise protecting their reputation as ethical businesses in the face of crisis. Brands must focus on maintaining an authentic...

  • Covid-19: fake news prompts an unlikely alliance of big tech titans

    April 7, 2020

      By Grace Duncan, Senior Account Executive Some of the major tech players, previously seen as having played a part in creating fake news, are currently taking unprecedented action to take on the spread of misinformation. Leading global technology businesses recently published an open letter announcing they were working together to combat the spread of fake news, going further and faster than ever before to exert editorial control on their platforms. This is already dramatically...

  • FinTech is helping us to keep our distance – and could restore our faith in the financial services industry in the process

    April 3, 2020

    By William Muir, Account Director, Corporate and Financial Communications Due to long customer life cycles, brands seek to reassure us that we can lean on them during every major milestone in our lives including marriage, childbirth, retirement, and even death. In order to convince us that we can rely on them, financial services brands set out to gain our trust, and they do this by assuring us that they will be there whenever we need...

  • TechMunch: FleishmanHillard launches new ‘Techlash’ report during London Tech Week

    June 13, 2019

    The great and good of the UK’s tech scene have descended on London this week for the annual London Tech festival. Discussing, learning and debating the latest developments and issues that concern the tech industry and the wider UK economy. There’s a lot to celebrate about the technology industry in the UK. According to Tech Nation’s 2018 report, the UK tech industry is expanding 2.6 times faster than the rest of the economy, with the...

  • TechMunch: What we’ve learned about earned

    May 9, 2019

    They say you never forget your first – piece of coverage that is. Whatever your route into PR was, it’s likely one of the first tasks you were ever set was a media-relations one. Building a media list. Writing a pitch. Selling in a press release. Compiling a coverage report. And despite the rise of social media, digital platforms, user-generated content, influencers and even the notion of fake news, for me there’s still an unmistakable...

  • TechMunch: Proving how effective communications drives B2B technology sales

    May 2, 2019

    Whether you’re working in retail, healthcare, property or sports, technology plays a crucial role in producing, delivering and marketing your products and services. The hardware and software that a business uses plays a key role in determining future success, and this is upping the ante for businesses looking to technology to give them the edge. For B2B marketers and communications professionals this presents big opportunities, but new challenges too. Faced with winner-takes-all market dynamics, today’s...

  • How effective communications impacts the B2B technology sales funnel

    May 1, 2019

    Whether you’re working in retail, healthcare, property or sports, technology plays a crucial role in producing, delivering and marketing your products and services. The hardware and software that a business uses plays a key role in determining future success, and this is upping the ante for businesses looking to technology to give them the edge. Faced with winner-takes-all market dynamics, communications functions today are under significant pressure from the C-Suite to prove how they help...

  • TechMunch: Connecting Beyond Tech

    April 16, 2019

    When I was a teenager, thanks to my father’s career as an actor and voice-over, I earned my pocket money recording voice-overs for UK commercial radio stations. With the advent of cutting edge ISDN technology there was no need to travel: we could connect between our home studio (formerly the living room!) and station producers from Aberdeen to Exeter and everywhere in between. As a result, I built lots of working relationships with people I...

  • TechMunch: Gather round the fire kids – Big Data is going to tell a story

    April 12, 2019

    It’s ‘the new oil’; It’s ‘power’; It’s ‘beautiful’; It’s ‘the new currency.’ It’s data. With companies that trade in data comprising 4 of the top 5 on Interbrand’s Best Global Brands 2018 ranking, it’s easy to see why it’s considered such a valuable business commodity. Humanity has created more data in the past two years than in the past 200. We have a treasure trove (or a scrap heap - depending on your perspective) of...