Archive

Tech

  • TechMunch: FleishmanHillard launches new ‘Techlash’ report during London Tech Week

    June 13, 2019

    The great and good of the UK’s tech scene have descended on London this week for the annual London Tech festival. Discussing, learning and debating the latest developments and issues that concern the tech industry and the wider UK economy. There’s a lot to celebrate about the technology industry in the UK. According to Tech Nation’s 2018 report, the UK tech industry is expanding 2.6 times faster than the rest of the economy, with the...

  • TechMunch: What we’ve learned about earned

    May 9, 2019

    They say you never forget your first – piece of coverage that is. Whatever your route into PR was, it’s likely one of the first tasks you were ever set was a media-relations one. Building a media list. Writing a pitch. Selling in a press release. Compiling a coverage report. And despite the rise of social media, digital platforms, user-generated content, influencers and even the notion of fake news, for me there’s still an unmistakable...

  • TechMunch: Proving how effective communications drives B2B technology sales

    May 2, 2019

    Whether you’re working in retail, healthcare, property or sports, technology plays a crucial role in producing, delivering and marketing your products and services. The hardware and software that a business uses plays a key role in determining future success, and this is upping the ante for businesses looking to technology to give them the edge. For B2B marketers and communications professionals this presents big opportunities, but new challenges too. Faced with winner-takes-all market dynamics, today’s...

  • How effective communications impacts the B2B technology sales funnel

    May 1, 2019

    Whether you’re working in retail, healthcare, property or sports, technology plays a crucial role in producing, delivering and marketing your products and services. The hardware and software that a business uses plays a key role in determining future success, and this is upping the ante for businesses looking to technology to give them the edge. Faced with winner-takes-all market dynamics, communications functions today are under significant pressure from the C-Suite to prove how they help...

  • TechMunch: Connecting Beyond Tech

    April 16, 2019

    When I was a teenager, thanks to my father’s career as an actor and voice-over, I earned my pocket money recording voice-overs for UK commercial radio stations. With the advent of cutting edge ISDN technology there was no need to travel: we could connect between our home studio (formerly the living room!) and station producers from Aberdeen to Exeter and everywhere in between. As a result, I built lots of working relationships with people I...

  • TechMunch: Gather round the fire kids – Big Data is going to tell a story

    April 12, 2019

    It’s ‘the new oil’; It’s ‘power’; It’s ‘beautiful’; It’s ‘the new currency.’ It’s data. With companies that trade in data comprising 4 of the top 5 on Interbrand’s Best Global Brands 2018 ranking, it’s easy to see why it’s considered such a valuable business commodity. Humanity has created more data in the past two years than in the past 200. We have a treasure trove (or a scrap heap - depending on your perspective) of...

  • TechMunch: The role FinTech has to play in supporting female entrepreneurs

    March 8, 2019

    Women account for 27% of the world’s wealth – a statistic shared by Inez Murray, CEO of the Global Banking Alliance for Women, at a panel session during the RFi Global Business Banking Summit just last week. However, she also told us that female entrepreneurs are the most dissatisfied with financial services. Why? From the first-hand experience of Suzanne Brock, founder of Nutriment, it comes down to three key things: education, personalisation and agility. If...

  • Mobile Digest 2019: Day Two!

    February 27, 2019

      MWC19 Barcelona is all about mobiles. The clue is in the name after all. But this year has marked a change. Mashable even proclaimed: ‘After years of the same old, mobile is exciting once again.’ The difference has been in the breakthrough tech: foldables, multiple cameras, 5G. It’s a leap forward that has not been seen for years. Recently, MWC has also reinvented itself so that it is not solely about mobiles. This year...

  • PRedicting 2019: What’s next for…Technology Communications?

    December 18, 2018

    More morality, not features Although the pace of technological change has never been this fast, it’s equally true that it will never be this slow again. And, as technology continues to evolve, the way people talk, think and feel about it evolves, too. Whatever happens in 2019 and beyond, technology will continue to surprise and challenge us. The good news is that brands are becoming increasingly adept at managing that change and helping their audiences...

  • The fads, the fear, the future – what can we expect from tech in 2019?

    December 18, 2018

    Technology innovation and adoption is faster today than ever before. Developments that seem radical at first – and let’s face it, sometimes even scary – soon quickly become something we cannot imagine ever living without. Simply put, as tech continues to evolve, the way people talk, think and feel about it evolves as well. To better understand this evolution – and how brands should respond and plan for it – FleishmanHillard analyzed more than one...