Financial fraud has been rising. In the first 6 months of 2016 alone, more than 1 million incidents of financial fraud were reported in the UK. And yet, people never think that they could be next. In order to tackle this issue, FHF created ‘Take Five’, an integrated nationwide campaign to encourage people to stop and think about their actions before it is too late. The campaign marks the first time the industry has come with one voice to engage the public and raise awareness of financial fraud: all major banks and key financial services joined with FFA and the police force to combat fraud though Take Five.