Samsung

Mobile Couture

The objective of the campaign was to boost the profile of the Samsung Note9 post-launch by targeting and inspiring ‘next-gen achievers’ to see the device as an enabler of their creativity and passions.

Working with emerging fashion designer, Aurélie Fontan, we created the world’s first capsule collection designed and produced on a smartphone.

An award-winning campaign, which elevated Samsung out of tech and marketing titles and into fashion and lifestyle titles and saw Samsung on the catwalk for the first time.

“Mobile Couture pushed the boundaries of creativity, and what can be achieved with our powerful Note devices. FHF’s identification of Aurélie and world-first campaign not only propelled Note9 into titles (and places) we’ve never reached before, it also launched a young designer’s career.” – Lindsay Cleland, UK Mobile PR, Samsung